Step back and sell the benefits

Transformations are what sell what you do. Features need to be listed of course, but it’s the results that count.

Typically we buy results – the transformation – more than we buy ‘what it is’.

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Who are you here for?

We all have our own style and attitude and approach, and I am sure you aren’t the right person for every single business or consumer who needs your Thing. You might be too loud (or too quiet), too complicated or too simple. You might be too casual or too strict, too friendly or too standoffish. What if you’re the chalk and they want the cheese? The black and they are looking for white?

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Working smarter. Being focused. Find the trigger.

Multitasking is overrated–and yes, I know as a woman I shouldn’t be admitting this! but it’s true. There are some things that go together well: I like to work with music on sometimes and I definitely like to run with my tunes blaring in my ears.

But I still have to remind myself that multitasking with my work time is never going to create the best results.

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Choose 1 Thing (& do something!)

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Having a choice is well know to lead to paralysis and being stuck. Doing what you feel is the best thing right now is ALWAYS going to be a better option than doing nothing at all as it means you are moving and sharing. No-Thing is not good for you and it’s definitely not good for everyone else who wants your help!

So sometimes this means you go ahead and do what you think is your Thing anyway and see where it takes you.

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The business of problem-solving

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Every business solves a problem–they solve it with a product or service that does something to fix or improve a situation, a result, an outcome, a feeling, something. This is how value is created–you have a problem that needs resolving, you go and find a product or service that can do this, you’re happy to pay as you can’t do it yourself, or do it as well/quickly/cheaply/cleverly, etc.

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5 things to do today to tell more people about your Thing

Tell more people about your Thing with 5 easy ‘do them today’ actions. Often a small tweak to something you already do can make a difference.

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