They do exist… (your ideal clients)

Just because you haven’t met them yet doesn’t mean they don’t exist…

I say this all the time to my clients about their ideal clients. It’s easy to think and plan from where you are (and the clients you already have and know) but that can close you off to new and bigger things.

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Is anybody there?

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Very often there are more people listening, reading, following, watching, and noticing you than you may realise. But too often we can worry about ‘what we see’ and not what we don’t see.

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Keeping your eyes open

I know EXACTLY what an ideal client looks like for my business. So when one sits down next to me and starts talking to me, or emails me, or messages me on Facebook, I know to have ‘that’ conversation. ‘That’ conversation is the one where I ask them to make a decision to do something about finding their Thing or not.

When you know what you’re looking for, it’s easy to see… so here are some things to set your radar to spot.

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Going first

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Sometimes it is up to you to go first.

There might not be an example you can follow. Your idea might be just that—YOUR idea. So you have to do it.

Often when you work out what your Thing is you look around for examples of other people doing it so you can see how it’s done, or see how you want to do it differently, to make sure you stand out.

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Now is always a good time

Now is always a good time to do something or nothing and you’ll know which option you need to do most (the nothing one is the one to do when all you can think of is doing 100 somethings!).

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And the secret ingredient is…

Belief.

Honestly, this is what makes the difference.

Yes, having great, compelling copy will help. Yes, having a clear offer and packages that show what’s possible works. It’s important you say clearly what it is you can do for people. It’s also important that you have a way for people to try you out, or connect with you. But above everything is belief.

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