The long way round

Sometimes we know we’re ‘almost there’, but instead of taking the step to the left, we take about 47 right turns to end up there instead. And that’s OK.

Sometimes you’ll meet people who found their Thing, worked out their business model and got their positioning or niche right in one go. And then there will be other people (I was one of them) who took quite a few steps to get there. And shorter isn’t always better if you paid attention along the way.

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They do exist… (your ideal clients)

Just because you haven’t met them yet doesn’t mean they don’t exist…

I say this all the time to my clients about their ideal clients. It’s easy to think and plan from where you are (and the clients you already have and know) but that can close you off to new and bigger things.

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Your Thing must be sold

If you don’t have a clear name for your Thing–an obvious package or product, a clear sight of it on the shelf/in the market, a clear offer–then it’s really hard for people to buy.

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The confidence to do your Thing

This is a key element of doing your Thing–it’s one thing to know what it is you do brilliantly and differently to everyone else BUT it’s entirely another to go out and do it… it’s very much about feeling the fear and doing it anyway.

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Different and Better

Often different leads to better. But different doesn’t always mean better. It’s up to you what makes something better.

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Everyone has a different Act

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You might DO the same thing as someone else—you might have the same skill or qualification—but everyone’s Thing (with a capital ‘T’) is different.

When you realise that your Act is different to everyone else’s, you have a Monopoly in your marketplace. You become the only person that does what you do the way you do it. Or, put it another way, if people want to come and see YOUR act they have to come and see YOU.

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