Put your blinkers on

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Blinkers give a single focus—they don’t pretend nothing else is happening, they just allow you to block it out to make it easy to look ahead only at where you’re going.

I need Blinkers sometimes (OK—all the time) as I am one of those creative types who has a million ideas a minute and would try and do all of them given half the chance. But you know what they say about Jack of all trades and that’s the same as being pulled in every direction you can think of, as you never actually get anywhere…

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What are you selling under the counter?

This is one of my favourite expressions when I’m letting someone fabulous know they are keeping their Thing a secret UNTIL clients work with them.

I know it makes sense to save your really good stuff (after all it might sell out!) but how is anyone going to know about it if it’s not on show in the window?

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Make yourself scarce! and sell more…

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Now I am not suggesting you go hide behind a curtain or under your desk when a client comes near you or shut the door to your ‘shop’, but I am suggesting you are not ‘always available’.

By making yourself scarce you can sell more. Sounds like it doesn’t make sense but it works. It’s all about economics and influence…

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It’s like a muscle

Your Thing is like a muscle–when you use it often and ‘build it up’ it becomes more and more easy to use/do. And stronger–it definitely gets stronger.

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Build your own ride…

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The ride is, of course, the main attraction and the 3 minutes of thrills and spills you’ve been queuing so long for. And when you get on the ride sometimes you love it and wish it lasted longer, and other times you are very happy that it’s all over with quickly! But was it worth it either way? Was it YOUR ride?

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I had to make a decision

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It’s funny how—even when you think you’ve got better at seeing through hype—there are still some things that tempt you :) And there’s absolutely nothing wrong with that. I’d be the last person to ever say stop buying help for you and your business, as I absolutely believe it’s super-important to keep investing to grow BUT don’t just buy shiny things; dig through the mountain and see what you really need.

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