Sometimes we know we’re ‘almost there’, but instead of taking the step to the left, we take about 47 right turns to end up there instead. And that’s OK.
Sometimes you’ll meet people who found their Thing, worked out their business model and got their positioning or niche right in one go. And then there will be other people (I was one of them) who took quite a few steps to get there. And shorter isn’t always better if you paid attention along the way.
If you take the long way round to get somewhere in your business–literally, it could be anything from pricing to message, to location to market, to even what your business is–it doesn’t mean the journey there was a waste of your time. Much as it’s a bit twee to use the ‘J’ word, it’s true. If you paid attention along the way, you’ll probably have figured out a lot of ways you don’t want to be in business, worked out offers you don’t want to make and markets and niches you don’t want to be in (even if you did go there for a while!).
Sometimes when it’s too easy (that one step to the left), we can be tempted to ‘test it’. We stride off in another direction because we’re not sure it could be that easy or straightforward. This is when you simply have a ‘long way round’ detour that usually brings you back to exactly, or almost exactly, where you started!
The thing with the long way round is when you’ve taken all those steps to get to where you want to be, you’re really certain you’re there. And even if you got there fast and took a detour, don’t worry if you ended up back where you started–you were just confirming you were where you needed to be in the first place!
So take your time if you need to or, if you got there at speed, don’t worry if you go for a wander. There’s plenty to pay attention to on the long way round...
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