Well, what a surprise… customers like good service! and they aren’t always bothered about price

Now, you may be thinking that, in these price conscious times, that having the best (lowest) price is all it takes to get customers. But, in many instances, this is just not true… in fact, pricing is less important than good experiences and service. That’s pretty vital to remember in business, whatever you are selling…

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Be on Air

Your message floats on air… it goes out on the airwaves and connects with people who want to hear from you.

Maybe not instantly the minute you say them, but your words don’t disappear. You’re a recording somewhere, you might be transcribed or re-quoted. And this is why you have to broadcast anyway.

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Not everyone is an entrepreneur

If you’re happy to just do your Thing—get paid for it—all is well, but you’re probably not an entrepreneur—just a self-employed, or employed even, Thinger. It’s when you take risks—either the risk of standing out, of doing something differently, of calling yourself a ‘name’, of standing by a process or philosophy that’s yours—then you’re an entrepreneur.

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You’re better than you think you are

I’m good at this. Maybe you’re good at this too? Thinking you’re ‘not that good’ at things and underestimating your talent and value. But the chances are you are good, or at the very least ‘good enough’.

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Ban the brochure speak! (& 10 tips on how to avoid it)

I can’t stand brochure speak.

You know that beautifully crafted tidy copy that is full of neat words and clever phrases and lots of ‘we’: “Jargon jargon jargon ‘we’ do this and we’ve been doing this for 1000 years and we are the best…”

That is brochure speak. And you’ll find it out and about not just in brochures but it lurks on websites and flyers and adverts and sales & marketing materials across the land.

Here are 10 tips to avoid it!

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Why selling everything might be too much

I get it. Trust me I REALLY get it. You want to sell EVERYTHING YOU KNOW. The thing with your Thing is that when you realise you’ve got this better, quicker, smarter, cheaper, more detailed, simply ‘better’ way of doing something, you want to help–and you want to give people EVERYTHING you have.

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