Structure sells

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When you have a fabulous Thing–especially when it’s simply something you see and get that other people don’t see or get–it’s important to build structure around it when selling it.

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Get on with it!

There comes a time with every idea that you need to get on with it. Of course you want to plan, work out the details, explore the options, do some research, perhaps even do a little bit of learning to make sure you’re all set. BUT there will come a time when you simply need to get on with it.

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Tell people what to do!

Sometimes you need to s-p-e-l-l it out to your clients and prospects what you want them to do. Now of course I don’t mean this in a shout-out-instruction-like-a-sergeant-major type way (!), but in a ‘make it nice and easy and clear what to do next so you are gently corralling people in the right direction’.

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What about ME?

That’s who I am interested in–ME! What do I get from working with you? What results will happen FOR ME? Where is my business going to grow? How am I going to make more money/feel better/lose weight/get calm/look stylish, etc., etc.

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It’s a new dawn…

with a new dawn and a new day you have new opportunities, but you don’t need a new Thing.

Your Thing is your Thing is your Thing.

If you are keen for a new Thing, I’d argue you’ve not found yours yet. If you’re just keen for ‘new’ then look at what needs to be new and what doesn’t.

Because there’s “shiny object” new, and there’s “Let’s just try something a little different, based on what we know already works” new. The latter new is a much better and more productive new.

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What’s inside my head and how it can help your business

Yesterday, I got back from the first 2-day ‘Small Business Marketing Workshop’ run by the very smart Jonathan Jay in his new business venture Success Track.

The purpose of the 2-day workshop was for Jonathan to share his own experience in what does and doesn’t work in terms of marketing a business. Jonathan also offered a ‘marketing clinic’, where attendees could (perhaps crushingly honestly in some cases!) receive a critique of their current marketing materials and approach (note to anyone who attended here — you will of course get the irony of Jonathan describing this in his own words as “a clinic”!).

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