Calm Down!

You can’t do everything. You can’t help everyone. Your Thing doesn’t solve every problem there is. You don’t need to do every kind of marketing going. You can’t be everywhere at once.

You need to calm down.

AND FOCUS…

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We all do it differently

One of the things I love about social media is the insight it gives you into how other people do their Thing and live their life (not technically snooping if people are sharing, right?). Now of course some of this many be manufactured (or at least tidied up–I’m not going to be posting a photo of me when I’ve just woken up any time soon for example–I’ll spare you the fright!), BUT for those of us who share just how we are (most of the time!) it’s a great way to see the differences in us all.

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Drowning not waving…

It’s all about perspective.

I always say that your Thing is your filter on the world and how you see things differently. That’s why your Thing is very often a different way of working, a different order, different detail, different language or a different approach entirely to how something is done. It’s your take on the world, not necessarily a brand spanking new eureka moment Thing. Which of course is all about perspective.

Sometimes when your perspective is very different to everyone else around you it can be hard to share. Perhaps you don’t want to ‘stand out’ or be different. For many of us it’s inbuilt not to be a show off or get noticed to much. Certainly in my life experience that didn’t always end well (it does now, but not back then).

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Get on with it!

There comes a time with every idea that you need to get on with it. Of course you want to plan, work out the details, explore the options, do some research, perhaps even do a little bit of learning to make sure you’re all set. BUT there will come a time when you simply need to get on with it.

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When it’s about you and when it’s about them

When you need to get noticed for your Thing, this is when it’s about you. You need to tell your story and explain your ‘Why’ so that the people who need you and your Thing can find you.

But you also need to make it about them.

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How do you do?

How do you do what you do?

This is a really important question to ask yourself as it will really help you with your marketing and get you noticed.

Share the details, the thoughts behind your process, your procedures, the details, the ‘little things’ that you do to make how you do what you do different.

I am guessing that whatever it is you ‘do’ there are also lots of other people and businesses that ‘do’ it too.

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