Too much personality

Almost all of the time I’m a huge advocate of putting more of YOU in your business. But sometimes you can make your business SO much about you that you’re forgetting it’s actually not about you at all.

Let me explain…

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Business Celebrity Marmite (some love it, some don’t!)

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I am a huge fan of the Pareto Principle–and if you’ve worked with me for more than 5 minutes, you’ll know I’ll crowbar it into almost any situation! So today, I’m going to apply it to your Thing and your business. Because you might think that having a brilliant business doing your Thing is 80% […]

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Customers are always right (except when they’re wrong)

The adage is the customer is always right and yes, they are always right in that it’s their decision to buy or not to buy, BUT they might not always ‘be right’ about what they need to buy.

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What happens when it all works perfectly?

What happens when your business is working just the way you want it to? When the right clients are coming in and paying you the right money to do the right work, right when you want them to? You do the happy dance, right?

Well, you do the happy dance if you realise that’s exactly what’s happening…

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Slower is better than stopping

Today I went for my first ‘proper’ run in a long time (that’s running for the sake of running, not because I’m cutting it fine to catch my train). I’m married to a ‘proper runner’ who ‘pops out for a 10k’ 2 or 3 times a week, so it’s a little intimidating when I know my ‘run’ could be outpaced by a walk at times. But when you decide on something you want to do, it’s a good idea to just do it–any way you can.

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Common Sense is the Thing…

I have a client who when we first starting working together referred to her ‘Thing’ as common sense. And it is. To her!

That’s the beauty of your ‘Thing’ – to you it’s something easy, effortless, makes perfect sense and is just so OBVIOUS. Once you see it and you realise that that is your Thing of course. But because your Thing is right in front of you, you might miss it…

Your Thing is what you just ‘can’t help’ but do

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