Seasons greetings (all year round)

As I write this, it’s December and so there’s a very obvious seasonal feel to a lot of marketing messages everywhere I look. But it’s not just the Christmas and New Year holidays that can lend themselves nicely (sometimes too nicely!) to promotions and connected offers.

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Getting your ‘business head’ on (and why you need to keep it on!)

This morning I visited my friend Nicola, who’s just started running her own business (she’s my hairdresser), and it was great to hear that she’s already got her ‘business head’ on, and is busy working out how she’s going to start differentiating and improving her salon.

She’s taken over an existing business, and this of course can have its upsides and downsides — the upsides being that she is making money from day one (quite useful!), but the downside being that there isn’t a blank page to start from to do everything your way from the outset.

But here’s some things that we talked about that made me confident that the salon is only going to get better and more profitable…

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Location location location

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Location is important to me. Where I ‘work’ has a big impact for me on how I ‘do’ my Thing. And I also want to make a mark, an impact for my clients in their calendar – to mark a day of change, and new moves. A great location adds to this hugely for me.

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Busted… and then what?

You know what? I’m not perfect.

I’ve launched products that don’t sell. But then I’ve launched others that sell lots. I’ve done marketing that’s worked like a dream and other times it’s bombed!

But what I don’t do is worry about being ‘busted’—instead, I adapt.

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When did you last plug in to the Matrix?

I love live events and I make sure I attend business events often to learn, meet people, share ideas, get new ideas, take time out from my business, and just feed off the energy. When I’m asked why I fly off to the US to attend events or take time out of my busy schedule to attend an event in the UK even, I say that for me it’s like plugging into the Matrix.

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Slower is better than stopping

Today I went for my first ‘proper’ run in a long time (that’s running for the sake of running, not because I’m cutting it fine to catch my train). I’m married to a ‘proper runner’ who ‘pops out for a 10k’ 2 or 3 times a week, so it’s a little intimidating when I know my ‘run’ could be outpaced by a walk at times. But when you decide on something you want to do, it’s a good idea to just do it–any way you can.

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