On the radio – me talking Inspired Marketing, Websites and business

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I was recently invited by Andy Hayes of Travel Online Partners to be a guest on his TOP radio show. We discussed marketing, websites, the Hotel Success Handbook, being in business, and lots more.
Listen online or read the summary.

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Help yourself, the buffet’s open

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Someone has to go first, and being overly polite about it might mean you miss out whilst it’s hot, or at least stay hungry for a bit longer. So let’s all tuck in.

The buffet IS open and there is enough for everyone. Of course, now I am not talking about food… I am talking about the market and there being plenty of work for everyone to tuck in to. But you have to go get your food to be able to eat it.

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How big is your space?

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How much does the space around us (literal or metaphorical) restrict our thinking. And how big is your space?

It sounds simple and it is, but how often do you consciously change or upgrade your environment to match your plans? Do you work outside your usual space, do you go for a walk under a huge sky or by a vast ocean and think in a bigger way?

How big is your space?

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How to swim 100 lengths

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I don’t mind sharing that when I get in the pool 100 seems an awful lot. A ridiculous amount in fact.

Even though I know I can do 100 lengths (I’ve done it before) my chatter will start.

“100’s a lot”, “you don’t need to do 100 today”, “today looks like a 50 day, maybe 60”, “the pool is busy, you’ll never be able to keep going”, “etc…”

We all have chatter. It’s just a question of whether or not we listen to it.

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Rehearsing and the real thing

I’m not a good rehearser. I can ‘run through’ things, but to do an ‘as perfect’ performance without an audience I find really tough. That’s not to say I don’t prepare–and I don’t recommend you don’t either–but be OK that the ‘first time’ might be the first time.

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The pushmi-pullyu of marketing

It’s not just you that’s part of your marketing—there’s also the person you’re marketing to.

If you are constantly marching forwards with your marketing, and there’s no ‘thinking’ space or ‘feeling’ space where someone can make a decision that suits them and, worse still, they feel like they’re being led blind in a direction they don’t want to, that’s when your sales will suffer.

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