What’s the difference between you and ‘the other people’ that do what you do?
Why should I work with you and not ‘the other people’?
How is what you do better than what ‘the other people’ do?
What is it that you do that ‘the other people’ don’t?
Why are you more expensive than ‘the other people’?
Why are you slower/faster/squarer/rounder/funnier/more serious than ‘the other people’?
I don’t know how many of these questions you get asked but I hope you have the answers!
You will always get asked about ‘the other people’ unless you’ve made it clear in your marketing and your message that there are no other people like you. If you’ve made it clear that no-one else does exactly what you do there will be no comparisons to make. You will have no competition.
What’s ideal is if you can make a mini-monopoly of just you.
Everyone IS a mini-monopoly as everyone has their own Thing, and even if you ‘do’ what 1000 other people ‘do’, you do it differently and do it your way and it’s your ‘Thing’. Now the great thing about monopolies (just to prove I do use my degree in Economics!) is that you can charge what you like. You have total control of the supply of your Thing into the market. You can sell as much or as little as you like and for the price you want to. Of course you need to make sure there is demand BUT provided you’ve done that, with some business celebrity marketing, then you get to run your business the way you want to and be totally different from ‘the other people’.
You can make ‘the other people’ disappear when you get a Fame Name or create a distinction around what you do that’s different. I know that ‘the other people’ do marketing and strategy—but only I do ‘being a business celebrity’.
What is it that you do that’s totally different from ‘the other people’? Make sure you know, AND you tell us!
Want to talk more about this?