Do what you like

Isn’t it interesting that sometimes we can get sidetracked into doing something we don’t like. You might not realise it at the time—it can sneak up on you and before you know it there you are with a lot of work, or clients, or ‘jobs’ you don’t actually like on your ‘to do’ list.

But there are two ways to deal with this…

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Be Bold! (or just move things a little!)

Sometimes it’s absolutely the right time to do something big, new and bold. Other times it makes sense to just move things a little bit. But you do need to move – onwards, upwards, sideways, longways, anyways :)

Standing still might seem like a good idea if you’re having a wobble or a panic or just not sure about something, but actually it’s very rarely the best plan. If you stand still you can’t see what’s possible, you can’t tell if something is a good idea (or not) until you try it. Keeping yourself in one place (literally or metaphorically) isn’t always a safe plan. No one wants to be a sitting duck!

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When business gets overcomplicated

Business is this: sell something for more than it costs you to make. Rinse and Repeat. Make a profit.

But, boy, can we over complicate things (and Things).

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When trying too hard is too much (and what to do instead)

Today I’m going to talk about eating out, not because I’m a big foodie–although I am, but because it teaches you a lot about good marketing. My example is taken from the realm of ‘tourist restaurants’ (or at least restaurants in a tourist destination).

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Don’t underestimate what you already know

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We all do it.

We think that we ‘don’t know much’, or that we only know ‘what everyone else knows’. This is the blight of ‘common sense’ :)

Sometimes it takes a new situation, a meeting in a new context, or simply being asked the right questions, for you to realise what you DO know and that it IS of value and that YOUR common sense isn’t everyone else’s.

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I had to make a decision

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It’s funny how—even when you think you’ve got better at seeing through hype—there are still some things that tempt you :) And there’s absolutely nothing wrong with that. I’d be the last person to ever say stop buying help for you and your business, as I absolutely believe it’s super-important to keep investing to grow BUT don’t just buy shiny things; dig through the mountain and see what you really need.

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