Location location location

2

Location is important to me. Where I ‘work’ has a big impact for me on how I ‘do’ my Thing. And I also want to make a mark, an impact for my clients in their calendar – to mark a day of change, and new moves. A great location adds to this hugely for me.

Continue reading...

What’s your excuse?

2

I’m not saying you don’t have challenges–and it’s not always easy to do your Thing–but do have a proper look at your excuses as sometimes they aren’t as solid as you might think.

Don’t even imagine that you will (do it all), but don’t let that be an excuse to do nothing.

Continue reading...

Space. The final frontier (& really useful for Doing your Thing)

2

You need space to do your Thing, to step into it and grow it. And your clients need space too. When you offer a product or a program to your clients you are offering them space. Space to do something a new way, work on a project, get a result or a transformation.

Continue reading...

Location Location Location (where it matters)

Apart from being one of my favourite telly shows (who doesn’t love a bit of Kirstie and Phil banter while snooping round other people’s houses?), Location Location Location is an important consideration too when working out where to sell your products and services. I’m not an expert in Retail, but I know enough to know it’s important to choose a location that works–lots of foot traffic, easy parking–that sort of thing. And location is as important when you offer a service too.

Continue reading...

Marketing is for life… not just for Christmas

You might be forgiven for thinking that some people only market their Thing on special occasions like Christmas as that’s when you hear from them for the first time in ages. They may pop up with alarming regularity at seasonal events and then fade away in between. But consistency is the key—show up every week, regardless of the season.

Continue reading...

The joy of spreadsheets (and other things)

2

Now, I am almost spluttering out my own cup of tea as I just wrote the title to this blog. Because I’ll be honest–being organised is not my Thing and it has been known for me to roll my eyes (a lot) at the mere suggestion of a spreadsheet. But when it’s something that’s important to me, I can be more organised than a clipboard-wielding matron with a ward full of patients.

Continue reading...