Who do you Rescue?

Today I had the great privilege of seeing the Air Ambulance crew do their ‘Thing’ up close, rescuing someone from an island in Poole Harbour. Now what you do may not be as ‘matter of life and death’ as this, but to the people that NEED you it’s pretty important.

So who do you rescue?

When someone is dialing a metaphorical 999 (911/000/etc.) in their life or business do they get you on the end of the line?

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The worst thing you can do

Your job is always to do your best, not your worst. And the worst thing you can do is create muddle and indecision. Limbo is not a great place to be. So don’t take anyone there.

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Do you really need someone else?

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Your Thing is on the end of your nose. And the thing about your Thing being on the end of your nose, is that you can’t see the end of your OWN nose. You need someone else to tell you what’s on the end of your own nose (or a mirror). And this is why I have a coach and a mentor. I ‘know’ what I want to do with my business, and where I want to take it and usually I have an answer to how to do that… doesn’t mean I can see the wood for the trees and know clearly my next steps!

Having someone else can make you doing your Thing so much easier, bigger, better, quicker, profitable and more.

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What’s your measure?

There’s plenty of measures you can measure in your business. And only one of them is money. And, in fact, if you’re smart you actually know that it’s never about ‘the money’, it’s about profit which is the money left over after you’ve paid for everything else. So for sure, measure your profit (and make sure you have some!) if you want to see how your business is doing.

But there are other measures too…

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A niche is not enough

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If you really want to get noticed in your market then a niche is not enough.

Absolutely you have to have a niche, no arguments from me about that, BUT you have to let people know you’re there, in that niche, doing your Thing, and you’re the perfect person to help.

So what do you do?

You get a Fame Name, you use your PSP (Personality Selling Point) and you become a Business Celebrity.

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What’s your excuse?

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I’m not saying you don’t have challenges–and it’s not always easy to do your Thing–but do have a proper look at your excuses as sometimes they aren’t as solid as you might think.

Don’t even imagine that you will (do it all), but don’t let that be an excuse to do nothing.

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