Have they got their hands up?

If you don’t want to tear your hair out with your marketing, I’d highly recommend you only focus on people with their hands up (or at the very least on people who have them hanging loosely by their sides!).

And then there are the other people–the people who have their hands firmly pressed down against their sides. Under no circumstances are they interested in your Thing. Not now, not ever. They just don’t get your Thing, they don’t want your Thing, they don’t need your Thing. Your Thing is not for them. So don’t market to them!

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It’s not you, it’s me…

Sometimes you just don’t want to work with someone.

And that is OK.

But do you follow your own rules, intuition, boundaries or whatever it is that sets out your ideal and non-ideal clients and stick to it?

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Don’t underestimate what you already know

2

We all do it.

We think that we ‘don’t know much’, or that we only know ‘what everyone else knows’. This is the blight of ‘common sense’ :)

Sometimes it takes a new situation, a meeting in a new context, or simply being asked the right questions, for you to realise what you DO know and that it IS of value and that YOUR common sense isn’t everyone else’s.

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You decide

2

When it comes down to it, there is really only one person who stands between you and your Thing and that’s you.

Of course, you can get help to find your Thing—help to shape it, help to package it, and brand it, and sell it. But only YOU can decide to do it—actually go out there are do the Thing.

It’s about jumping in with both feet to do your Thing and knowing that that’s what you’re here to do. There is no “Ohh, I’ll dip a toe in”—that’s never going to convince anyone… if you’re not 100% certain, then why would anyone buy from you?

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Timing is everything

1

It’s not that people don’t want what you’ve got. They might absolutely love your Thing, they just aren’t ready… yet.

This is why you need a wave of marketing… a rolling wave of you showing up, sharing, teaching, guiding, coaching, mentoring, cheerleading, whatever-it-is-your-Thing-looks-like-ing so that when someone IS ready they know where to find you.

I don’t know when you’re going to be ready. I don’t when the person next to you is going to be ready. All I know is that I can be ready. Ready and waiting with open arms ready to find your Thing or get you famous as a business celebrity :)

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It doesn’t have to be shiny and new

5

Having a signature dish or programme gets you noticed and remembered. If you are changing your recipe all the time then how do we know what your brilliant Thing is? Being in your spotlight means being consistent and having a clear signature that we can see. If you are chopping and changing all the time it’s confusing for us and it’s diluting your brilliance.

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