The worst thing you can ever do is leave someone—or yourself—in limbo.
If you are talking to a prospect or someone you know really needs your Thing, the worst thing you can do is leave them undecided about working with you or not.
The worse thing you can do for yourself and your business is to be undecided about who you are, what you do, what your Thing is, how you market it, what your message is, what your products and services are and your prices. There are lots of other variables and components to your business too and the worst thing you can do with ANY of them is to be unsure.
Because here's the thing: if you're not sure, then your potential customers sure as hell aren't going to be sure they want to work with you.
The worst thing you can do is be:
- use the word 'bespoke' for everything you offer
- not have some set prices
- not say exactly who your Thing is for
- not be clear exactly who your Thing ISN'T for
- waffle in your copy or your 'talk'
- try and cover all angles and be too broad
- leave the prospect to decide if your Thing is what they need
Now on that last point, I am not saying you should be forcing people to buy your Thing (nooooo), but you should be making it very clear to them that your Thing is the solution to the problem they have and getting them to a place where they just make a 'yes/no' decision around if they want it now or not.
Your job is always to do your best, not your worst. And the worst thing you can do is create muddle and indecision. Limbo is not a great place to be. So don't take anyone there.
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