I have a plan and I’m sticking to it

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Anyone who is consistently successful at anything has focus. They have a plan. And they stick to it. And guess what? Your plan might be different to my plan, and in turn someone else’s shiny plan won’t help you in the slightest. Because it’s not YOUR plan.

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You’ve got to be in it to win it.

On the one hand, yes you have to be visible and be in ‘it’ (where ‘it’ is your ideal clients’ radar) to get noticed. On the other hand if you read ‘it’ as being ‘everywhere’ then that’s a recipe for marketing overwhelm if ever I saw it!

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What’s on Repeat?

Is there something in your business that you do over and over and over and over again?

Maybe it’s explaining how something works to your clients? telling your story? explaining the results that are possible from working with you? a ‘piece’ of your Thing?

Maybe it’s more general than that and it’s how your business or your industry works? Maybe you’re having the same sales conversation over and over?

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My inspiration hit list

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I get asked these questions a lot:

  • Who is YOUR mentor?
  • What are your favourite books?
  • Which blogs are you subscribed to?
  • What events do you go to?
  • Who do you learn from?

So I thought I’d tell you!

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We all worry

We all worry about all sorts of things all the time. Sometimes we worry about the weather if we’re planning an event, and sometimes we worry about what ‘everyone else’ will think when we’re doing our Thing. Sometimes we worry about something ‘big’, and sometimes it’s seemingly small but can take over our thoughts.

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Who do you want?

Knowing who your ideal client is makes a HUGE difference to everything you do in your business.

Just assume that EVERYTHING in your business works better (for that read – more easily) when you know your ideal client well. Really well.

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