Just because you haven’t met them yet doesn’t mean they don’t exist...
I am talking about your ideal clients.
I say this all the time to my clients about their ideal clients. It’s easy to think and plan from where you are (and the clients you already have and know) but that can close you off to new and bigger things.
When you start a new business, find your Thing, launch a new product or service, you know exactly who it’s for. You know why you are doing what you do, who you selling to, as you will have mapped out exactly who your ideal client is (if not, go do that now!), but then many people stop.
Knowing who your ideal client is ‘in theory’ and actually knowing any of your ideal clients is often a big block. You may not actually know any of your ideal clients right now – they may not already be your clients, they may not be ‘on your list’ and you might not have met them. That doesn’t mean they don’t exist though!
All you need to be sure of is who your ideal client is – what do they want, what are they saying to themselves, what is the problem they have that you have a solution for. THEN you'll attract them. Use the messages you’ll create from knowing what they want and go attract them to you.
I have plenty of clients who at some point a week ago I didn’t know, a month ago, 6 months ago. When I ran my last event I asked the room how long they had known me, there were literally a handful who knew me over a year ago. Isn’t that great news?
There are so many of my ideal clients I've not met yet! And the ones I have now, I didn't even know them before I knew them (!)
Go after who you want to work with and you’ll find them. Just be clear on who you’re looking for and you’ll stand out and be noticed and attract them to you. Say what they are saying and they'll hear you.
Create your own crowd!
They are out there waiting for you...
Want to talk more about this?