There comes a point where you have to stop thinking and start doing. You have to take the leap/plunge/chance and go and actually do your Thing.
There’s safety, of course, in keeping yourself in the ‘planning’ stages, obsessing over details that may or may not be important.
Yes, in an ideal world you’ll emerge into the market with a full portfolio of products, a tried and tested method and format for everything you do, systems that sing, a sexy and SEO-friendly website, 1000s of 'follows' on social media and all the rest of what makes up a ‘perfect’ business. But of course you know that this all has to start somewhere.
On Day 1 you’ll have your Mum and best friends as your Twitter followers, Facebook 'likes' and blog readers. When your website goes live for the first time, perhaps only a handful of people will stumble across it. But that will change the more you do your Thing.
‘Planning’ is not doing your Thing. DOING your Thing is doing your Thing.
But I get that crossing the line from theory to reality can be scary, so here are some ways to make the transition easier (and this is still relevant if you’re already doing your Thing, but know there’s a BIGGER way you could be doing it):
- Start telling people about your Thing: This could be on social media, in person, in interviews, wherever anyone will listen. A funny thing happens when you start being vocal about what you do—it’s now real
- Broadcast as if the whole world is listening: Doesn’t matter if in reality it IS just your Mum and best friends listening to start with—talk to your ideal client, the person who you know you can help and broadcast anyway. Trust me they WILL hear you (but they can’t if you’re silent).
- Be confident in your Thing: Know that even if you’ve not done it yet, or it’s still a work in progress, it IS your Thing, it IS what you’re good at, and it’s what is easy for you and of huge value to others. This WILL come across in your marketing even if you’re not sure how that happens (it’s all about attitude).
- Start BIG: I know conventional wisdom is to start small but my guess is you’re already doing that… ! All that planning counts as small steps, so now it’s time to take a BIG step. Run a webinar, speak in front of a HUGE crowd, launch something brand new and get in the news, do something that scares you silly! This way you know if you’re committed to doing your Thing or not, as even if it’s scary you’ll be compelled to do it anyway (my first Being a Business Celebrity speaking gig was to 20 people, the next was to 300! Talk about in at the deep end with a BIG move).
So stop thinking and do more Thinging. Your thinking isn’t serving anyone if you don’t put those thoughts into action!
Get on with it!
I’d love to hear what Thing you’re going to do now instead of thinking about it – please share in the comments.
Want to talk more about this?