What your Thing isn’t is as important as what it is.
Sometimes it’s expected that when you’re good at something you’re good at ALL of it. Take Marketing (for an example close to my heart!): I LOVE ideas, strategy, plans, visions, creative concepts, copy and the communication side of Marketing. Do I love the stats, analysis and project management?... no, I do not! But it was always expected as a Marketer that I’d be brilliant at ALL this. But not all of this is my Thing (I can do it, it’s just not what I’m brilliant at). I am more of an artist than an architect (let alone a structural engineer!).
When you’re working out what your Thing is, or packaging it up for sale, leave out the ‘bits’ you’re not brilliant at if you want to get excited about it. Often we feel ‘obliged’ to include elements to our Thing that are ‘expected’. I say what you offer is entirely up to you.
If you don’t ever want to write up a detailed plan after meetings, don’t–send photos of your notes or flip chart scribblings and an audio recording (that’s what I do!). Or if you don’t want to be responsible for accountability after working out a plan–don’t. If you only want to work with ‘change’ and not ‘continuity’, don’t. If you like the ideas but not implementation, don’t offer it. You get the idea.
Because here’s the thing–the bits you leave out... they are a Thing that someone else does brilliantly, so if you do think it’s needed, simply find those people and join forces.
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