The confidence to do your Thing

This is a key element of doing your Thing–it’s one thing to know what it is you do brilliantly and differently to everyone else BUT it’s entirely another to go out and do it… it’s very much about feeling the fear and doing it anyway.

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When did you last plug in to the Matrix?

I love live events and I make sure I attend business events often to learn, meet people, share ideas, get new ideas, take time out from my business, and just feed off the energy. When I’m asked why I fly off to the US to attend events or take time out of my busy schedule to attend an event in the UK even, I say that for me it’s like plugging into the Matrix.

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Now is always a good time

Now is always a good time to do something or nothing and you’ll know which option you need to do most (the nothing one is the one to do when all you can think of is doing 100 somethings!).

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The magic online customers

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Now, I am not saying you can’t find customers online (you can, of course) but, depending on your Thing and your business model, you don’t need to think this is the **only** place you can find some ideal clients.

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It’s like a muscle

Your Thing is like a muscle–when you use it often and ‘build it up’ it becomes more and more easy to use/do. And stronger–it definitely gets stronger.

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Your Thing must be sold

If you don’t have a clear name for your Thing–an obvious package or product, a clear sight of it on the shelf/in the market, a clear offer–then it’s really hard for people to buy.

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