Your Thing must be sold

If you don’t have a clear name for your Thing–an obvious package or product, a clear sight of it on the shelf/in the market, a clear offer–then it’s really hard for people to buy.

Continue reading...

Your greatest hits ROCK!

It took me a while to work this out (a while where I was doing a LOT more work that I needed to) but that’s just how it goes when you’re a creative type and you like to create…

Every time I had a new event, or planned a new launch, I literally did just that–came up with something new. BRAND NEW. Hands up I did over and over for a while until I realised it was the greatest hits that everyone wanted…

Continue reading...

Growing in business

We’re all growing all the time – in our business, in our reach, in our skills, in ourselves. But how much of this are you consciously making happen. Where’s the stretch?

Continue reading...

When it’s about you and when it’s about them

When you need to get noticed for your Thing, this is when it’s about you. You need to tell your story and explain your ‘Why’ so that the people who need you and your Thing can find you.

But you also need to make it about them.

Continue reading...

Drowning not waving…

It’s all about perspective.

I always say that your Thing is your filter on the world and how you see things differently. That’s why your Thing is very often a different way of working, a different order, different detail, different language or a different approach entirely to how something is done. It’s your take on the world, not necessarily a brand spanking new eureka moment Thing. Which of course is all about perspective.

Sometimes when your perspective is very different to everyone else around you it can be hard to share. Perhaps you don’t want to ‘stand out’ or be different. For many of us it’s inbuilt not to be a show off or get noticed to much. Certainly in my life experience that didn’t always end well (it does now, but not back then).

Continue reading...

Let it happen

Sometimes (in fact quite often!) I do something not knowing what will exactly will come of it. This is usually when ‘logic’ gets replaced by intuition when I just ‘know’ I need to do something or go somewhere or connect with someone. Always when I do this something great comes of it. It’s not something you can put on your marketing plan I’ll agree, but leave space for it!

Continue reading...