When you can tightly package what you do and can explain it easily then you'll sell more of it.
Much as many of us don't want to think what we 'do' can be put into a box, actually if you do that you'll market and sell it much more easily.
When you wrap up what you do and present it to people in such a way that they 'get it' quickly, easily and can clearly see if it's what they need, they are much more likely to want it (and buy it).
That's not so say that once you’ve sold the nice neat gift wrapped package you can’t unwrap it and spread out the contents and add to them, you absolutely can. But if you try and sell a big pile of 'stuff' it's hard for people to know what your Thing is and what you do that's brilliant.
If I listed out ALL the 'stuff' I do for people it would be a very long list, so I don't – instead I sell 'being a business celebrity' in a neat package. Then when someone buys we can unwrap it to see what stuff they need.
So what's your gift? What do you wrap up nicely and put a bow on to sell? Be clear on what you write on the label, and you’ll find it a much more welcome gift to receive.
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