Being your awesome

I work with people who are awesome. This isn’t hard to do, by the way, as everyone is awesome. The ‘Thing’ I do is SHOW people how awesome they are, which is actually all ‘Thing finding’ is. Thing finding is showing people the awesome they already have. Admittedly, there’s a bit more to it when […]

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What I know about flow

I would love to tell you that I wake up in ‘full flow’ every single day and do my Thing with no distractions, interruptions or procrastination on my part. I would love to tell you that–except, of course, it’s not true.

What is true is that I know what to do, or at least what usually ‘helps’, to shift me into flow mode. It’s not always the same set of actions, but there are a few things I can choose from.

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Getting to Zero

When you do your Thing are you helping people get from a ‘negative’ place to ‘zero’—that place of neutrality where everything is ‘normal’?

Marketing to a person or business who is in negative place and telling the them you can take them to amazingly positive place can seem like a huge—and unbelievable—step. But marketing to a person who is in negative place and telling them you can get them to ‘zero’ is not.

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Growing in business

We’re all growing all the time – in our business, in our reach, in our skills, in ourselves. But how much of this are you consciously making happen. Where’s the stretch?

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Step back and sell the benefits

Transformations are what sell what you do. Features need to be listed of course, but it’s the results that count.

Typically we buy results – the transformation – more than we buy ‘what it is’.

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Getting your ‘business head’ on (and why you need to keep it on!)

This morning I visited my friend Nicola, who’s just started running her own business (she’s my hairdresser), and it was great to hear that she’s already got her ‘business head’ on, and is busy working out how she’s going to start differentiating and improving her salon.

She’s taken over an existing business, and this of course can have its upsides and downsides — the upsides being that she is making money from day one (quite useful!), but the downside being that there isn’t a blank page to start from to do everything your way from the outset.

But here’s some things that we talked about that made me confident that the salon is only going to get better and more profitable…

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