It's not that people don't want what you've got. They might absolutely love your Thing, they just aren't ready... yet.
This is why you need a wave of marketing... a rolling wave of you showing up, sharing, teaching, guiding, coaching, mentoring, cheerleading, whatever-it-is-your-Thing-looks-like-ing so that when someone IS ready they see you.
It's the reason I am writing this blog today (and do every week); it's the reason I send out my newsletter; it's the reason I am on Facebook (possibly too much with that example!); it's why I go out and speak, often.
I don't know when you're going to be ready. I don't know when the person next to you is going to be ready. All I know is that I can be ready. Ready and waiting with open arms ready to find your Thing or get you famous as a business celebrity :)
It is all about timing.
And because it's all about timing you need to show up a little differently each time, with a slightly different way of sharing what you do. The same KEY message and PURPOSE of course—but use a different story, find a different example, make a different analogy, offer a different solution. Not only is it about timing, but it's about matching.
If you can match the right time with the right offer you get a new client.
Marketing is all about showing up at the right time with the right message for the right person, and sales is about making the right offer to them at the right time. That's all!
And if you don't get a "Yes" keep going. No answer is NOT a "no". No answer is a "Not right now". A "No" is of course a "No" when it's an unsubscribe to your list, or a "I don't want what you're offering—ever". The rest of the time, be open to the fact that a "No" or no answer is a "Not right now". And keep going. The timing (and the offer) will be right one day to give you a "Yes" or a "No" for certain.
Keep your clock ticking and the hands turning, with the marketing wave you've created rolling to share know how, guide, create value, be there, ready and waiting for when the time is right.
And yes, this does mean you don't disappear and reappear ONLY with offers, that's not the way to test out the timing! Be there ALL the time, so you don't miss that perfect match.
Want to talk more about this?
Great post Lucy.
I’d taken a break from my marketing wave while I got clarity on my work, but now that I have that, it’s time to start that wave again :-)