Love me some Gary Vee (GaryVaynerchuk.com) and the other day, he posted a great thing on Facebook which was along the lines of: "If this is your life’s work, don’t give up after 4 months". And I’m sure you’ve read before about the ‘overnight’ success of people who have, in fact, been working away for years.
Then there are the inventors who fail 1000 times **cue famous quote about Thomas Edison finding 5853 ways not to make a light bulb work**
But that’s the point. If it was easy (like THAT easy) everyone would be doing it. Now, of course, you’ll now be saying "Hang on Lucy, you told me doing my Thing was easy", and it IS. You find your Thing easy because it’s your Thing. Now when it comes to getting it out in the world and finding the right people who need it in the way you want to sell it (at the price you want to sell it for), then THAT might take a few goes.
Seasoned marketers like us don’t actually say try, try and try again–we call it ‘testing’. If I ever ran a bar it would be called the ‘Test and Measure’ as that’s the mantra of all Marketers working out how to get it right. There are no ‘wrong answers’, only feedback :)
So what are you going to try, try and try again this week? A different headline? A different offer? A different feature? A different story? Keep going with your Thing as you’ll get it right when you get it right. Hit that ‘spot’ and you’ll have people asking you over and over for your Thing.
Want to talk more about this?
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