Who do you want?

Knowing who your ideal client is makes a HUGE difference to everything you do in your business.

Just assume that EVERYTHING in your business works better (for that read – more easily) when you know your ideal client well. Really well.

Continue reading...

Being Masterful

2

I want you doing your Thing. Doing what you are brilliant at and not just what you are good at.

But what I want more than that is for you to be a Master. For you to do your Thing so much and so often and so well that you are a Master of it—a true expert—experienced, confident and truly ‘there’ with your Thing knowing it’s what you do that’s brilliant.

Continue reading...

Thinking is not the same as Thinging

There comes a point where you have to stop thinking and start doing. You have to take the leap/plunge/chance and go and actually do your Thing.

There’s safety, of course, in keeping yourself in the ‘planning’ stages, obsessing over details that may or may not be important.

Continue reading...

Are you on Holiday?

Are you in that relaxed place just seeing what comes along, not doing anything too energetic i.e. are you in ‘holiday mode’ with your business?

There is nothing wrong with taking it easy (I am not saying don’t relax!) but what I suggest is that like any good holiday you put some planning time in beforehand to pick the best time, place, location to get the MOST from it… I know I relax more when I’m where I want to be!

Continue reading...

Looking from the other side (for easy Marketing content)

When something is your Thing you look at it from ‘your’ side–the side where you know how it works well, what to do to get the results, and usually the ‘easy way’. So when you’re putting together marketing material, you need to look from the ‘other’ side.

Continue reading...

Detours and Diversions

I am sure it’s happened to you too?

You know exactly where you want to get to—you even have the map—then something unexpected happens… the road is closed.

You get diverted. It might be a technical detour, it might be a timing detour, it might be a team detour, it might be a marketing detour… but it is just a detour—you’re still headed the same way. Or at least that’s the plan…

Continue reading...