Why I’m a big fan of Twitter (and how I use it for business)

I do like Twitter and what it can do for my business. Twitter is huge and growing every day — there’s a lot of people to Tweet to.

Here are a few ways that I use Twitter — and that any small business or individual can use it for too…

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What I didn’t learn at business school (but know now!)

While I did learn a LOT of theory and case studies of big business, and if required I can write out a cashflow forecast and balance sheet by hand, what I didn’t learn was any of the actual practical ‘stuff’ that business owners—especially small owner managing solopreneurs like many of us doing our Thing actually need to know.

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I can see the future (and so can you)

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Some of my clients joke with me (at least I think it’s a joke) that I can see the future. They ask me to tell them what I see for them in the weeks or months ahead. And I do. I tell them what I see they are capable of, and what is absolutely possible for them – whether it’s their future or not is not up to me though – it’s up to them.

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You don’t need ALL the answers RIGHT NOW

When you’re an ambitious growing business it’s natural to want everything to happen RIGHT NOW, but sometimes it’s better to have only the answers you need NEXT to make sure you’re not missing a step.

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Thing first, niche second

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Now I know a niche is as important as the next marketing/sales/business guru but there is an order to these things that may well be the difference between driving yourself mad and your sanity (and success).

For me the ‘right’ order is Thing first and Niche second.

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It’s a new dawn…

with a new dawn and a new day you have new opportunities, but you don’t need a new Thing.

Your Thing is your Thing is your Thing.

If you are keen for a new Thing, I’d argue you’ve not found yours yet. If you’re just keen for ‘new’ then look at what needs to be new and what doesn’t.

Because there’s “shiny object” new, and there’s “Let’s just try something a little different, based on what we know already works” new. The latter new is a much better and more productive new.

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