A very warm welcome to Lucy’s readers to my guest blog post. My name is Wendy Kier, The Queen of Twitter, and work I with businesses and how they can better use Twitter to attract, keep and win new business while providing great customer service.
To be able to keep yourself in front of your current clients/customers and attract new ones to win new business you have to have a Twitter business strategy that sits in line with your overall marketing goals and objectives. I am sorry to say while random Tweeting might be great for extending your online networking it will do very little in way of attracting new business, and we all want new business.
I have my own Twitter philosophy called the 3Cs which I developed over time by personally representing and managing a number of businesses Twitter accounts directly.
To run a successful Twitter account you are going to need to think about a variety of different Tweets you are going to send on a daily basis. To be able to stand out against your competitors and get noticed.
My 3C Twitter philosophy focuses on 3 key areas of business Tweeting
- Community | your current customers, potential customer and sleepers
- Call to Action | this is not a buy one get one free message or buy now. It is a Tweet that focuses on positioning your business so your followers are clear on what your business provides
- Content | these Tweets are, what’s known as the added value they are generally articles that sit close to your business. That other industry leaders have written that you share with your followers and you know they are going to be interested in.
For the purpose of this blog post I am going to share with you 9 of my 30 top Twitter Community Management Tips.
Community Management on Twitter is all about the people we are following; have following us and the people who are talking about us and our business that we are not yet connected with.
Twitter for Business: 9 Community Management Tips
To find the other 21 tips you will need to click this link: The Queen of Twitter
First Impressions Count!
- Twitter avatar/picture | invest in a professional photo of yourself or your team. Then combine your logo with the picture. Unprofessional photos can do your online brand a lot of damage. People are also less likely to trust, follow or engage with logos.
- Remember your online credibility, stop following people from every location on the planet | people are becoming more savvy with Twitter and will be checking to see who you are building your community with! If you are following everyone it’s going to look as if you don’t really know what you are doing and maybe less likely to engage with you.
Your Twitter Voice
- Be consistent | add into your Twitter policy/strategy that you will respond to all Tweets no later than 24 hours or the same day.
- Make your Tweets Clear | don’t stuff your Tweets with #Hashtags. Depending on the platform people are using they can break the Tweet up which makes them much harder to read.
Be very clear who on whom your Market is! Who are you looking to attract and reach on Twitter!
- When people follow you don’t send them an auto DM {Direct Message} marketing yourself | sorry but coaches are the worst. If you do this you run the risk of sending a marketing message that does not sit in line with who you are trying to market to. Take the time to look at their Twitter account and website and find something meaningful to say openly.
- Get your followers involved | Ask your followers questions, do polls run competitions, share photos and slides. Be proactive not reactive :)
Be very clear how you want to use each social media platform Twitter, LinkedIn and Facebook
- Stop sending one message to all three social media platforms | sorry folks as above each social media community works differently! They have different needs each platform needs to be thought about slightly differently when posting and interacting. If you have an active Twitter account and the messages are being jointly posted they will have none or very little context to Facebook or LinkedIn. So you run the risk of people miss understanding what it is you are trying to say, you run the risk of people no longer taking any notice of what you are saying and may stop following you altogether.
Listening and Talking
Twitter is not just about posting a Call to action to your marketing messages or sharing Content or relevant articles. A lot of the time it is about listening to what is happening for the people you are following and any conversations that are relevant to your business and industry.
- Identify your keywords and monitor to see who is talking about your business | Setup tweetdeck.com and add keywords that are relevant to your business. Join in the conversation when it is relevant and make sure you are aware when people are talking about you so you can respond.
- Create some Twitter Karma and be generous with your ReTweets | build into your Twitter Marketing Strategy that you will look for two people Tweets to ReTweet every other day. These ReTweets may not have any relevance to your business they may be Tweets of people who are looking for help or recommendations in your area.
Happy Tweeting Wendy Kier @Biz_Mechanic
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