You’ve got to be in it to win it.

On the one hand, yes you have to be visible and be in ‘it’ (where ‘it’ is your ideal clients’ radar) to get noticed. On the other hand if you read ‘it’ as being ‘everywhere’ then that’s a recipe for marketing overwhelm if ever I saw it!

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Have they got their hands up?

If you don’t want to tear your hair out with your marketing, I’d highly recommend you only focus on people with their hands up (or at the very least on people who have them hanging loosely by their sides!).

And then there are the other people–the people who have their hands firmly pressed down against their sides. Under no circumstances are they interested in your Thing. Not now, not ever. They just don’t get your Thing, they don’t want your Thing, they don’t need your Thing. Your Thing is not for them. So don’t market to them!

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Show how easy it is (simple content marketing tip)

Your Thing is super-easy for you, that’s why it’s your Thing! And a really easy way to create content is by sharing instructions–a checklist, some tips, a ‘How to’ that shows people how easy it is when they do this the way you do it.

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Listen up! 11 ways to get your Business Celebrity OUT in 2011

Here’s my Christmas and New Year gift to you! I’ve recorded an audio (MP3) for you where I’ve shared 11 ways to get your Business Celebrity out in 2011.

What I’m sharing with you are 11 ways to really get YOU into your business in 2011, 11 ways to help you stand out in your market, 11 ways you can get in your spotlight next year.

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Wonderful things happen when you believe in your Thing

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No, I don’t have a magic wand that I am going to wave all Fairy Godmother like in your direction and shower you with sparkly dust to make wonderful things happen. Because I don’t need to.

There is a big difference, however, between knowing what your Thing is, doing it, and BELIEVE-ing in it.

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Calm Down!

You can’t do everything. You can’t help everyone. Your Thing doesn’t solve every problem there is. You don’t need to do every kind of marketing going. You can’t be everywhere at once.

You need to calm down.

AND FOCUS…

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