Drowning not waving…

It’s all about perspective.

I always say that your Thing is your filter on the world and how you see things differently. That’s why your Thing is very often a different way of working, a different order, different detail, different language or a different approach entirely to how something is done. It’s your take on the world, not necessarily a brand spanking new eureka moment Thing. Which of course is all about perspective.

Sometimes when your perspective is very different to everyone else around you it can be hard to share. Perhaps you don’t want to ‘stand out’ or be different. For many of us it’s inbuilt not to be a show off or get noticed to much. Certainly in my life experience that didn’t always end well (it does now, but not back then).

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Can you have more than 1 Thing?

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Yes I am talking about Things again. I can’t help myself. It’s what I love to do! :)

And a question I get asked often is can you have more than 1 thing? So I thought I’d share my answer here.

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When new business is staring you in the face… and you look the other way!

Lots of businesses are turning away customers every day… and they probably don’t even realise it.

I’ve made a few calls over the last few days to travel companies (not all my own holiday research, I have to point out!), and it was incredible the number of the companies that didn’t even take my contact details. I could have walked away from them forever.

Here’s the range of responses I got…

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Sometimes you just don’t know

You don’t always know the answers

Sometimes you don’t know what’s around the corner

And it’s pretty likely that you don’t know what’s on the end of your nose (until you find your Thing of course!) :)

And the ‘not knowing’ is not a problem. Really. Learn to look out and allow…

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Your greatest hits ROCK!

It took me a while to work this out (a while where I was doing a LOT more work that I needed to) but that’s just how it goes when you’re a creative type and you like to create…

Every time I had a new event, or planned a new launch, I literally did just that–came up with something new. BRAND NEW. Hands up I did over and over for a while until I realised it was the greatest hits that everyone wanted…

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And the secret ingredient is…

Belief.

Honestly, this is what makes the difference.

Yes, having great, compelling copy will help. Yes, having a clear offer and packages that show what’s possible works. It’s important you say clearly what it is you can do for people. It’s also important that you have a way for people to try you out, or connect with you. But above everything is belief.

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