Thing first, niche second

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Now I know a niche is as important as the next marketing/sales/business guru but there is an order to these things that may well be the difference between driving yourself mad and your sanity (and success).

For me the ‘right’ order is Thing first and Niche second.

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Advertise what you’ve really got

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We’ve just stayed in an AirBnB townhouse on holiday and there were a couple of features–specifically 2 very nice red deckchairs in the cute garden filled with cactus plants–that made me want to stay there. But when we arrived, the lovely deckchairs were no where to be seen…

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Not getting paid? You choose your customers remember…

I was having a conversation with someone recently about starting up in business and as ever the usual reservations and fears came up – what if it doesn’t work, what if we don’t make enough money, where will we find customers etc, but there was one fear that was bigger than all of them – what if we don’t get paid?

Now getting paid is important in business, but what you have to remember is that YOU are in charge.

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Slower is better than stopping

Today I went for my first ‘proper’ run in a long time (that’s running for the sake of running, not because I’m cutting it fine to catch my train). I’m married to a ‘proper runner’ who ‘pops out for a 10k’ 2 or 3 times a week, so it’s a little intimidating when I know my ‘run’ could be outpaced by a walk at times. But when you decide on something you want to do, it’s a good idea to just do it–any way you can.

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If you’re still waiting… it’s up to you

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This keeps happening to me.

I wait for ‘someone’ to say something, do something or share something or sell something and they don’t. So I wait some more. And then I realise I have to do it!

What are you waiting for that you know it’s up to you to do?

Maybe it’s time to stop waiting…

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Give yourself permission (er, NOW)

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Permission is something we don’t actually need, but SO many of us feel we do. I know that I used to want it. A lot.

Because, of course, there isn’t really anyone who is stopping you from doing your Thing, from being as famous as you want to be, from standing in a super-bright spotlight, from doing exactly what you want to do the way you want to do it (given legal parameters of course!).

And yet we ask—and look—for permission.

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