There’s nothing wrong with change (just not all at once)

Your Thing evolves. You evolve. You grow, you adapt, you stretch, you get even clearer on what your Thing is. So yes—you change.

Now this sort of change is NOT the same as constantly changing your mind. That’s just confusion…

Continue reading...

Re-runs

When something is good it always deserves a second (third, fourth…) viewing. I will happily sit through re-runs of Frasier, Friends & other classic TV shows. And I’m not sure I can count how many times I’ve watched Star Wars—especially now I’ve got my small people into the way of the Force!

I appreciate that not everything is worth repeating, but when you have a process or a system or a marketing campaign that works do a re-run. And then another re-run until it stops working!

Continue reading...

It doesn’t have to be shiny and new

5

Having a signature dish or programme gets you noticed and remembered. If you are changing your recipe all the time then how do we know what your brilliant Thing is? Being in your spotlight means being consistent and having a clear signature that we can see. If you are chopping and changing all the time it’s confusing for us and it’s diluting your brilliance.

Continue reading...

I don’t know (so tell me)

If you can answer questions people ask about ‘things’ or solve a problem people have, then you have a very valuable Thing. The point, of course, is to let people know that…

Continue reading...

Here’s the Thing… I can’t help you

1

I can only help you if YOU want help.

Yes, this seems obvious, but it’s still all-to-often that I’ll have someone ask me for help and then they won’t accept it. Sometimes the acceptance is in the form of me asking for money, but sometimes it’s actual advice I give away for FREE and yet still I get objections.

Continue reading...

Not everyone is an entrepreneur

If you’re happy to just do your Thing—get paid for it—all is well, but you’re probably not an entrepreneur—just a self-employed, or employed even, Thinger. It’s when you take risks—either the risk of standing out, of doing something differently, of calling yourself a ‘name’, of standing by a process or philosophy that’s yours—then you’re an entrepreneur.

Continue reading...