Getting to Zero

When you do your Thing are you helping people get from a ‘negative’ place to ‘zero’—that place of neutrality where everything is ‘normal’?

Marketing to a person or business who is in negative place and telling the them you can take them to amazingly positive place can seem like a huge—and unbelievable—step. But marketing to a person who is in negative place and telling them you can get them to ‘zero’ is not.

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Be on Air

Your message floats on air… it goes out on the airwaves and connects with people who want to hear from you.

Maybe not instantly the minute you say them, but your words don’t disappear. You’re a recording somewhere, you might be transcribed or re-quoted. And this is why you have to broadcast anyway.

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Being in Business—does yours add up?

Being in Business means you are transacting—buying and selling—so please don’t be surprised about this :) There WILL be numbers involved.

If you want to make money doing your Thing then you need to run it as a business. And that means selling—with invoices and cash flow and everything!

When did you last check the pulse of your business?

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What happens when it all works perfectly?

What happens when your business is working just the way you want it to? When the right clients are coming in and paying you the right money to do the right work, right when you want them to? You do the happy dance, right?

Well, you do the happy dance if you realise that’s exactly what’s happening…

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When you know you’re in flow…

Yes, this is a slightly ‘woo woo’ post as it’s all about ‘flow’. And if you don’t do ‘woo woo’, let’s call it ‘getting in the zone’ :)

But you know what I’m talking about right? When it’s all working, it’s just going the way you want it to… there are no bumps in the road, there are no objections, no ‘problems’—in fact, you’re on a roll. Yeah, we love that. And it makes our business flow better too.

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Is your light on?

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You and your Thing take people on a journey and deliver them to their destination (the result you give)—and, just like a taxi, you might be missing opportunities to help people if you only have your light on in the obvious places.

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