I do the next thing. The next thing that will get my business closer to the result I am aiming for. It might not create ‘the’ result but it will definitely create ‘a’ result (and ‘a’ result on the way to getting ‘the’ result I want).
I am sure you have a plan for the results you want your business to achieve. You might measure this in sales–a revenue target or number of sales you want. It might be in market share, or reach. You might measure success by your employee head count, or perhaps the growth of your team.
What I know you need is something to aim for. If you’re not turned on by numbers (money sales) then count the number of people or businesses you’ve now helped. If you’re more interested in how many people you can now help by employing them, focus on that.
When you know what you’re aiming for, you can work out what to do along the way.
If you have a goal of sales, you know that ultimately your action list will include ‘make more sales’, BUT what you do next could be any number of supporting actions for this aim. You may need to focus on marketing to create sales leads, you may need to upgrade your systems to make it easier to book a call with you or your team, it might be time to make some videos that explain what you do and act as ‘qualifiers’ for getting the right enquiries for your business–these are just some examples of ‘what to do next’ if your big aim is sales.
What you do next should support your ‘aim’ but doesn’t always have to be the obvious big move (in this case, ‘have more sales conversations’ would be the end aim so you can convert more sales). There might be 1 or 10 steps along the way to what you need to happen, but they will all support the aim.
If you’re ready to do something next, look at your aim and map out steps that will get you there, ‘targeted things’ that support your big aim. Then you’ll know exactly what to do next.
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