Julie Johnson, Reel-Leader.com

Lucy really does know her stuff, but more importantly she works in such a way that you feel understood, challenged in a good way, and fully supported.

The confirmation of how I can market in a way that feels right, is easier and more authentically me, have had a profound effect.

I have no hesitation in recommending her work and would like to say a public Thank You to Lucy from me – it’s great to have you in my corner and in my network!

Continue reading...

Growing in business

We’re all growing all the time – in our business, in our reach, in our skills, in ourselves. But how much of this are you consciously making happen. Where’s the stretch?

Continue reading...

Busted… and then what?

You know what? I’m not perfect.

I’ve launched products that don’t sell. But then I’ve launched others that sell lots. I’ve done marketing that’s worked like a dream and other times it’s bombed!

But what I don’t do is worry about being ‘busted’—instead, I adapt.

Continue reading...

Weeding

Who is it that decided what plants are weeds and what are ‘good’ plants?

Some weeds are very pretty, with flowers that brighten up the garden. Some weeds smell good, look good and are hardy so thrive where other plants need lots of care. Sometimes a weed is just a ‘good plant’ that’s growing in the wrong place…

But if you know what you want your garden to look like, you don’t want weeds there.

Continue reading...

What counts as Marketing?

2

Anything that gets you in front of the right people at the right time, with the right message that connects with them and they are in a position to take action, is good marketing (in the world of business according to me).

For me, it’s also about being consistent—consistent in your message and your communications.

Continue reading...

Everyone has a different Act

1

You might DO the same thing as someone else—you might have the same skill or qualification—but everyone’s Thing (with a capital ‘T’) is different.

When you realise that your Act is different to everyone else’s, you have a Monopoly in your marketplace. You become the only person that does what you do the way you do it. Or, put it another way, if people want to come and see YOUR act they have to come and see YOU.

Continue reading...