Every customer has their own agenda

Everyone who buys your product or service has their own agenda — they want ‘their problem’ solved, or ‘their need’ satisfied. This explains why customer segmentation is so important if you want to sell more to your best customers…

Continue reading...

Get wise with your whys – for stories that sell

1

Stories sell.

And if you don’t like ‘selling’ try stories instead.

Obviously I am very strong proponent of the adage that people buy from people but it’s true for my business and all the business owners I work with.

Now much as you can ‘create’ a brand around who you are, what really sells you are your stories.

Continue reading...

Sometimes it looks like an eggbox

4

I always say your Thing is the ‘gift’ that you wrap up and give out to people who need it. This gift might be a result, a feeling, a transformation, a product, a service, a widget, a gadget, and emotion, a turnaround, I don’t know what it is but I know it’s your Thing thing.

And sometimes that box you put it in might look more like an eggbox than a perfectly straight-sided giftbox.

Continue reading...

If you’re still waiting… it’s up to you

2

This keeps happening to me.

I wait for ‘someone’ to say something, do something or share something or sell something and they don’t. So I wait some more. And then I realise I have to do it!

What are you waiting for that you know it’s up to you to do?

Maybe it’s time to stop waiting…

Continue reading...

When business gets overcomplicated

Business is this: sell something for more than it costs you to make. Rinse and Repeat. Make a profit.

But, boy, can we over complicate things (and Things).

Continue reading...

You’ve got to be in it to win it.

On the one hand, yes you have to be visible and be in ‘it’ (where ‘it’ is your ideal clients’ radar) to get noticed. On the other hand if you read ‘it’ as being ‘everywhere’ then that’s a recipe for marketing overwhelm if ever I saw it!

Continue reading...