One of the things I love about social media is the insight it gives you into how other people do their Thing and live their life (not technically snooping if people are sharing, right?). Now, of course, some of this may be manufactured (or at least tidied up–I’m not going to be posting a photo of me when I’ve just woken up any time soon for example–I’ll spare you the fright!), BUT for those of us who share just how we are (most of the time!), it’s a great way to see the differences in us all.
Not everyone does their Thing the same way, in the same place, at the same time, in the same manner, with the same stages and steps along the way and everyone definitely doesn’t live their life their life the same way. Which is great, as last time I looked we’re people and not sheep.
Seeing how everyone celebrates is a great way to see what’s important to them, and also how they handle ‘those days’ when it’s all gone a bit 'Pete Tong' (wrong). It’s also a lovely insight into someone’s support circle and ‘mates’ to see how they are helped and buoyed up, or slapped on the back. I love seeing all the masses of support that are available if you just ask.
But my main lesson is on the differences–and actually when it’s ‘obvious’ that you’re not being different. It’s easy to spot the ‘formula’ posts and the "Here’s exactly word for word what I’ve been told to say" entries on social media. As yes, they DO stand out like a sore thumb and yes, it is VERY obvious that’s not really you talking.
Ads on social media (or anywhere) are the place for following advice on copywriting and getting your message across. For me, social media is a conversation–it’s about saying what you say when you say it the way you say it.
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