You’ve got to be in it to win it.

On the one hand, yes you have to be visible and be in ‘it’ (where ‘it’ is your ideal clients’ radar) to get noticed. On the other hand if you read ‘it’ as being ‘everywhere’ then that’s a recipe for marketing overwhelm if ever I saw it!

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Having a bad day

We all have bad days. I don’t actually believe anyone who says they don’t. How you respond to your ‘bad day’, however, can make a massive amount of difference to you and your Thing.

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Getting to Zero

When you do your Thing are you helping people get from a ‘negative’ place to ‘zero’—that place of neutrality where everything is ‘normal’?

Marketing to a person or business who is in negative place and telling the them you can take them to amazingly positive place can seem like a huge—and unbelievable—step. But marketing to a person who is in negative place and telling them you can get them to ‘zero’ is not.

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The delicate art of not caring

First off, I must say of COURSE I care. I just don’t care about everything. Here are things I do care about, and things I don’t…

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Are you asking the right questions?

It’s always good to ask questions if you’re stuck—after all, you’re not likely to get an answer if you don’t ask a question. But make sure you’re asking the right questions.

And if you’re not sure what the right questions are then find someone who will challenge you so you’ll ask questions you didn’t even know needed answering.

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You have all the answers (& they’re different for everyone)

As any good coach will tell you (not that I’m a coach, but I’ve worked with plenty!) YOU have all the answers. But there is no ‘one plan’ you must stick to or get right–there is instead the ‘right plan for you’ which is perfect for your life, business, whatever because it fits with your goals, your values, your take on things.

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