Quick Quick Quick!

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It’s going to save you a whole lot of time in your business when you can make quick decisions. You KNOW when you have an opportunity come up if it’s for you and if you want to do it. So just do it NOW! Put the time you save ‘thinking about’ a decision to good use and do your Thing instead.

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Sound advice on what NOT to do in business — some good New Year resolutions for 2009

I was reading the UK Business Forum ‘Round-up of 2008’ email today (part of the very useful www.businesszone.co.uk), and this article was the one that caught my eye.

Now I love a to-do list as much as the next person (OK so I probably love them more), but I really loved the idea of ‘What to include on your not to do list’. The article was written by Robert Craven, who is MD of The Directors Centre.

Here’s what I nodded my head at…

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It looks exactly like the photo!

There’s nothing wrong with the odd bad review—it’s just a reminder to be clearer in your marketing and message about EXACTLY what you do and for who. The clearer you are about this then the less bad reviews you’ll get. As there is nothing wrong with what you do (I am assuming this much!), it’s just you might not be the right person for that particular client. Maybe you’re too expensive for some people, maybe you’re not at the right ‘level’ they are looking for, maybe you’re too fast/slow/cheeky/boring/content rich/content poor/accessible/reclusive/outspoken/quiet/tall/short/loud/quiet, etc. You are you and you’re not right for everyone.

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Do you slam the door shut as soon as you open it?

Marketing isn’t a one-off action. You don’t ‘do’ marketing once and then decide it’s done and either worked or didn’t. Marketing is a wave of activity—it’s consistent and ongoing. The same goes for making offers—you don’t always have a mad rush sell-out the second you open the ‘shop door’.

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Location Location Location (where it matters)

Apart from being one of my favourite telly shows (who doesn’t love a bit of Kirstie and Phil banter while snooping round other people’s houses?), Location Location Location is an important consideration too when working out where to sell your products and services. I’m not an expert in Retail, but I know enough to know it’s important to choose a location that works–lots of foot traffic, easy parking–that sort of thing. And location is as important when you offer a service too.

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When business gets overcomplicated

Business is this: sell something for more than it costs you to make. Rinse and Repeat. Make a profit.

But, boy, can we over complicate things (and Things).

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