Don’t go changing…

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One of my favourite (most overused, if I’m honest!) words is ‘consistent’. I love a bit of consistency. Whether that’s consistency in Marketing activity or message, it’s showing up saying the same Thing (Find your Thing, anyone?) over and over until you’ve told everyone who needs to hear it.

There’s also consistency in how you do what you and how you ask people to buy.

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The Joy of Small

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Being small is a very good thing when it comes to doing your Thing.

If your business is just you then you’ve only got yourself to consult when it comes to decisions. There’s a lot to be said for that (if you can make a decision, of course!).

Some of my client’s have ‘Things’ that help bigger organisations communicate better, and be more effective in their meetings which tells you what it’s like when you get big. It’s easy to be effective when it’s just you. So don’t do yourself a disservice and discuss things over and over in your head—just decide and do.

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Have you got what it takes to be a Business Celebrity?

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Actually that might be a misleading question – its not so much about if you have what it takes to be a business celebrity but more about what you still want to achieve that means you want to be a business celebrity… let me explain:

Business Celebrities are people who are giving everything they have. They are doing exactly what they are here on the planet to do (and that’s not me being all ‘save the world’ – although if that’s your celebrity calling fantastic). Being a business celebrity is about really giving it everything – giving it all you’ve got. Strutting your stuff – literally.

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Want to know what I do when I don’t know what to do next?

I do the next thing. The next thing that will get my business closer to the result I am aiming for.

When you know what you’re aiming for, you can work out what to do along the way.

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You don’t know what you know

Most people have no idea how much they know. And—even worse—they don’t know the VALUE of what they know. It’s not unusual (as Tom Jones would agree) for me to work with someone who ‘claims’ that they don’t have anything different or special to share with the world.

So what are they worried about?

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Ask questions. A lot of questions…

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If you’re not sure about your Thing, ask yourself these great Thing-finding questions, questions to work out your process or philosophy, questions to help you work out your best marketing, and yet more questions…

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