Structure sells

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When you have a fabulous Thing–especially when it’s simply something you see and get that other people don’t see or get–it’s important to build structure around it when selling it.

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Run past the finish line

While I have completed a few 10ks in my time, I would never put myself in the category of being an athlete. What I do know about races though is that you don’t slow down when you see the finish line—you keep on running, and if you have it in you (there’s always that little bit in reserve, right?) then actually you speed up when you see it.

And you need to do this with your business goals and your marketing too.

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Strictly Business

I don’t mind admitting it. I am a HUGE Strictly Come Dancing Fan (Dancing with the Stars if you’re reading this outside the UK). Obviously I am sure you appreciate that I love the sparkles and the spotlights (of course!) but what I love the most is the dedication and the trust that you see.

Every one of the celebrities is already doing their Thing (and up to the point of starting the series that Thing isn’t ballroom dancing, and for some – let’s be honest – it never will be!) but everyone is willing to give dancing a go and be a beginner.

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How to handle the NOISE!

Sometimes it can get very noisy—noisy in your inbox, noisy in your head, noisy in your market, noisy in your office, noise noise noise.

Now some of this noise is very real—but some of it can be easily silenced.

And I don’t just mean taking a holiday and ignoring it all—that’s only a good short term solution… long term it’s probably going to be bad for business!

The first thing you need to do is decide what you want to listen to.

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Your Thing must be sold

If you don’t have a clear name for your Thing–an obvious package or product, a clear sight of it on the shelf/in the market, a clear offer–then it’s really hard for people to buy.

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Listen up! 11 ways to get your Business Celebrity OUT in 2011

Here’s my Christmas and New Year gift to you! I’ve recorded an audio (MP3) for you where I’ve shared 11 ways to get your Business Celebrity out in 2011.

What I’m sharing with you are 11 ways to really get YOU into your business in 2011, 11 ways to help you stand out in your market, 11 ways you can get in your spotlight next year.

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