What’s your excuse?

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I’m not saying you don’t have challenges–and it’s not always easy to do your Thing–but do have a proper look at your excuses as sometimes they aren’t as solid as you might think.

Don’t even imagine that you will (do it all), but don’t let that be an excuse to do nothing.

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Are you lucky?

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Don’t believe that everything you see and hear is because someone is ‘lucky’. There’s that famous saying “The more I practice, the luckier I get.” With practice and work you get luckier. I know I do. This is how you get successful at business. It’s not a magic trick.

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What about ME?

That’s who I am interested in–ME! What do I get from working with you? What results will happen FOR ME? Where is my business going to grow? How am I going to make more money/feel better/lose weight/get calm/look stylish, etc., etc.

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Say What? Say what is being said

When you’re doing your marketing, your messages, your website copy, your ads, your talks, your landing pages, your flyers, your videos, anywhere you are talking about what you do… make sure you use the language that your clients (existing and potential) do.

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Don’t go changing…

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One of my favourite (most overused, if I’m honest!) words is ‘consistent’. I love a bit of consistency. Whether that’s consistency in Marketing activity or message, it’s showing up saying the same Thing (Find your Thing, anyone?) over and over until you’ve told everyone who needs to hear it.

There’s also consistency in how you do what you and how you ask people to buy.

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The Business of Helping

Most businesses are in the business of ‘helping’–helping other businesses, helping people, helping society, helping the world, some kind of ‘helping’ is usually the result of what they do. Whether that’s helping with a product, system or service… it’s usually there to ‘solve a problem’.

So why is this important to understand? In Marketing terms, it’s important that you absolutely know and can demonstrate the ‘problem’ that you solve and how you ‘help’.

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