Taking the chances

I’d like to be able to tell you that everything that happens in business is all very organised and proper and happens as part of a process. And it does—most of the time. But sometimes you have to take chances and see opportunities for what they really are. And sometimes they won’t make perfect sense but you just know they are what you have to do.

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I can’t be bothered.

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I can’t be bothered being anyone other than me.

Talk about hard work.

But I still catch myself changing my tone, or coming over all ‘marketing’ sometimes. And I think WHOA what is that all about? Why am I being someone else when I do my marketing, or start talking about my Thing.

Waaaaay too much like hard work keeping that up.

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The DFS effect. What happens when you’re always on ‘sale’

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I see it all the time. I even take advantage of it. Some businesses have too many discount sales and special offers – in fact it can seem like a permanent sale. I call this the DFS effect :)

But what happens? – no one buys at full price.

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Are you playing in the right park?

I know your park is special and has everything in it you like to play with. Perhaps it’s got sparkly swings, or a huge football pitch perfect for 5-a-side; it might have a deep treasure-digging sandpit or a roundabout that goes reeeeaaaallllly fast. And I know you think your park is the best, and that everyone should come and play in it. But it’s not always as easy as that, as not everyone sees your park in the same way. Bit like your Thing really…

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Are you blocking your Business Celebrity? – 7 ways you could be stopping your Superstar

It’s Time to Get Out of Your Own Way!

Being a Business Celebrity is not just about marketing.

It’s also not about following a formula.

Quite often, the only difference between you and a business celebrity is YOU…

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Do you really need someone else?

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Your Thing is on the end of your nose. And the thing about your Thing being on the end of your nose, is that you can’t see the end of your OWN nose. You need someone else to tell you what’s on the end of your own nose (or a mirror). And this is why I have a coach and a mentor. I ‘know’ what I want to do with my business, and where I want to take it and usually I have an answer to how to do that… doesn’t mean I can see the wood for the trees and know clearly my next steps!

Having someone else can make you doing your Thing so much easier, bigger, better, quicker, profitable and more.

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