Do what you like

Isn’t it interesting that sometimes we can get sidetracked into doing something we don’t like. You might not realise it at the time—it can sneak up on you and before you know it there you are with a lot of work, or clients, or ‘jobs’ you don’t actually like on your ‘to do’ list.

But there are two ways to deal with this…

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What time is it?

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What time is the right time to start being a business celebrity? What time is the best time to launch a new product or service? What time is it?

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Stick to your knitting

I love this phrase—it’s a great way to say ‘Stay true to your Thing’. If you want to get famous for your Thing, keep doing it—consistently. If you change your Thing every 5 minutes it’s going to be hard for us to keep tabs on exactly what it is!

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Where can be as important as what

Where I do my Thing is hugely important to me. And it might be for you to.

The way you know it’s important is how you feel when you’re doing your Thing in different places. If some places don’t feel right, or you don’t feel you can fully ‘do’ your Thing there, then you’re probably a ‘where’ person too.

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Pace yourself (and get good at the 1 thing that makes all the difference)

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When you work out your Thing, it’s very tempting to then run at 100 miles an hour and try and get everything done at once. You want the website, the Facebook followers, the big list, the speaking gigs, the PR, the online programme–the lot. But what you might spot missing from that list is clients (and therefore cash).

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What you didn’t know you knew (and why I love interviews)

Interviews are an amazing way to discover what you didn’t know you knew already. Provided you’re OK to think on your feet, or OK to ‘go with the flow’, you’ll find out you know a lot more than you think you did. I come up with all sorts of statements, stories and a-ha moments simply as part of a conversation. This is why I rarely say no to an interview.

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