What does your perfect customer ‘look like’?

So who is your perfect customer? This is a really important exercise to undertake. Your perfect customer ideally is already your most profitable ‘best customer'(s), but it might not be…

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What Being a Business Celebrity takes – free download

Do you believe in your Thing? Do you believe in you? Do you believe in what’s possible? We all have our up and down moments doing our Thing, but the key is always that you need to believe in it (even when it might not be quite working as you want it to, or making […]

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Expect the Unexpected

Of course, being British I have this expectation built in when it comes to the weather (expecting the unexpected!), but it’s a good way of thinking when it comes to business too.

Much as it’s important to have a plan—and it’s always a good idea to have a goal—sometimes something will just ‘show up’ that is unexpected.

This can be good unexpected or bad unexpected…

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Customers are always right (except when they’re wrong)

The adage is the customer is always right and yes, they are always right in that it’s their decision to buy or not to buy, BUT they might not always ‘be right’ about what they need to buy.

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Just make it up!

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Now, I am NOT suggesting you lie about what you can do, but I am totally OK with you inventing a new market to own. I am also OK about you making up a new way of doing Things—specifically YOUR Thing.

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Here’s the Thing… I can’t help you

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I can only help you if YOU want help.

Yes, this seems obvious, but it’s still all-to-often that I’ll have someone ask me for help and then they won’t accept it. Sometimes the acceptance is in the form of me asking for money, but sometimes it’s actual advice I give away for FREE and yet still I get objections.

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