So who is your perfect customer?
This is a really important exercise to undertake. Your perfect customer ideally is already your most profitable 'best customer'(s), but it might not be...
Make a list — what are all the attributes of your perfect customer?
Answer all these questions (and more that are relevant to you as a business owner, and your business):
- What are your perfect customer's likes and dislikes?
- What is your perfect customer's budget ?
- How does your perfect customer define 'Value for Money'?
- What level of service does your perfect customer expect?
- How often does your perfect customer buy the product or service you sell?
- How does your perfect customer use your product or service?
- Where else/who else do your perfect customers buy from?
- How do your perfect customers like buy?
- If consumers: what ‘demographic’ are your perfect customers? (age, interests, family status etc)
- If businesses: what 'vertical', 'size' or 'type' of business are your ideal customers?
- What other things does your perfect customer spend their budget on (this is a very relevant question, as this identifies competition for you. Remember your competition might not be an alternative supplier of what you sell, but something else they spend money on… )
What description would you give your perfect customers? You can write a couple of lines or more for this.
And now you can see if your perfect customer 'looks like' your best customers.
If they do — great! You know what to do now — get marketing to them!
If they don't, then you need to make a decision: can you package your existing products and services to appeal to your perfect customer(s)? Or do you need to find something new to sell them?
Your perfect customers exist — you just need to have what they want, and tell them about it.
Want to talk more about this?