Rehearsing and the real thing

I’m not a good rehearser. I can ‘run through’ things, but to do an ‘as perfect’ performance without an audience I find really tough. That’s not to say I don’t prepare–and I don’t recommend you don’t either–but be OK that the ‘first time’ might be the first time.

Continue reading...

There’s nothing wrong with change (just not all at once)

Your Thing evolves. You evolve. You grow, you adapt, you stretch, you get even clearer on what your Thing is. So yes—you change.

Now this sort of change is NOT the same as constantly changing your mind. That’s just confusion…

Continue reading...

Pushing elephant-shaped buttons

If you’re in the business of helping people, or another business, move forward or make change or just do something differently, chances are you need to push some buttons to make that happen.

And I’m not talking about giving them a gentle poke and running away—I am talking about ‘in your face challenging them about what’s working, what’s not working and HELLO? WHAT WERE YOU THINKING?’ button pushing.

Continue reading...

Don’t DIY if it’s not your Thing

2

Don’t DIY if it’s not your Thing. Not only will you be too busy doing ‘stuff’ that you won’t have time to do your Thing as much, but you’ll be using up valuable headspace even thinking about it (while not even doing it!).

Get in an expert, someone who’s Thing it is, and stop doing stuff just because you can.

Your mission is to do your Thing, not get busy with DIY that’s not making a difference.

Continue reading...

Common Sense is the Thing…

I have a client who when we first starting working together referred to her ‘Thing’ as common sense. And it is. To her!

That’s the beauty of your ‘Thing’ – to you it’s something easy, effortless, makes perfect sense and is just so OBVIOUS. Once you see it and you realise that that is your Thing of course. But because your Thing is right in front of you, you might miss it…

Your Thing is what you just ‘can’t help’ but do

Continue reading...

Every customer has their own agenda

Everyone who buys your product or service has their own agenda — they want ‘their problem’ solved, or ‘their need’ satisfied. This explains why customer segmentation is so important if you want to sell more to your best customers…

Continue reading...