Publish ‘something’ to sell more

You don’t need a website to be able to sell your Thing. OF COURSE a website helps and provides a great focal point for prospective clients to learn about you, understand your Thing, see examples of your work, read your story, watch you in action (assuming you have videos!) and compare your offers. But you don’t need a website.

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Cheese, cheese and more cheese

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Now I love cheese. Nothing gets me more excited than a cheeseboard of stinky, oozy, mouldy cheese and some delicious crackers BUT I am so over the cheese when it comes to marketing.

WARNING: This may turn into a bit of a rant.

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Give them what they want (but make it what they need)

You should always be listening to your market and offering products and services they want. That’s common business sense. That said, sometimes you may know that what they (your market) ‘want’ is not what they ‘need’. The trick here is a to strike a balance and meet them where they are, then gently ‘steer’ them to where you know lies a better answer.

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Rehearsing and the real thing

I’m not a good rehearser. I can ‘run through’ things, but to do an ‘as perfect’ performance without an audience I find really tough. That’s not to say I don’t prepare–and I don’t recommend you don’t either–but be OK that the ‘first time’ might be the first time.

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We all do it differently

One of the things I love about social media is the insight it gives you into how other people do their Thing and live their life (not technically snooping if people are sharing, right?). Now of course some of this many be manufactured (or at least tidied up–I’m not going to be posting a photo of me when I’ve just woken up any time soon for example–I’ll spare you the fright!), BUT for those of us who share just how we are (most of the time!) it’s a great way to see the differences in us all.

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Getting your ‘business head’ on (and why you need to keep it on!)

This morning I visited my friend Nicola, who’s just started running her own business (she’s my hairdresser), and it was great to hear that she’s already got her ‘business head’ on, and is busy working out how she’s going to start differentiating and improving her salon.

She’s taken over an existing business, and this of course can have its upsides and downsides — the upsides being that she is making money from day one (quite useful!), but the downside being that there isn’t a blank page to start from to do everything your way from the outset.

But here’s some things that we talked about that made me confident that the salon is only going to get better and more profitable…

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