I don't know everything. I am always learning, always finding more ways to solve things, and discovering more ways to share what I know.
What I do know is that I know enough. In fact I know plenty. What I know is that what I know is of value to other people.
Your knowledge is of value to other people. You know how to solve someone's problem, you know how give them a solution that works - whether this is a product or a service, you know.
So now you need to let them know that you know!
This is called marketing :)
And I know something about that.
You need to make sure you are telling people WHY they need to know what you know and get that knowledge FROM YOU.
What I know about this is the more you TELL people, the more you EXPLAIN why you know what you know and how you know it, the more likely they are to work with you and to get that you know.
It's about the details, your story, what makes you the person 'in the know'. And it's not enough to talk about what you 'do' (see previous post about that!) but it is all about sharing with people what you know, how you know it, how you do it differently, and what the results will be from working with you.
You know this I am sure. But do you really tell your story? Do you really explain why and how you know what you know. I am not asking you to share your CV (yawn) but to share key parts of your story that are remembered and show people that you know what you know and you also know them.
We always want to buy from someone who 'gets' us. This is what I mean about making sure your prospective clients get that you 'know' them. They want to see that you get them. They want to hear from you their thoughts so that they stare back at them and say 'oh that's me alright'. When you get that, you get that they know that you know.
So what do you know? How are you making sure your ideal clients know that you know?
Make it clear, share the detail of what you know and how you know it and put that in your marketing.
Want to talk more about this?