Less is More (but do it often)

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Less is very often more when it comes to Marketing and sharing your Thing. ‘Spreading yourself too thin’ is a very likely outcome when you try and be in too many places at once, Marketing-wise. And you know this, I am sure, yet still… sometimes… shiny shiny new marketing objects come along and look oh so distracting!

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Being in Business—does yours add up?

Being in Business means you are transacting—buying and selling—so please don’t be surprised about this :) There WILL be numbers involved.

If you want to make money doing your Thing then you need to run it as a business. And that means selling—with invoices and cash flow and everything!

When did you last check the pulse of your business?

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Business is always business

When you’re running a business, you need to think like a business owner. Yes, here I am stating the obvious again. But it’s easy to start thinking too personally, or take things to heart, or get over-excited when your business is experiencing a peak or trough. Business is always business.

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If you call it sales, it will feel like selling

If you consider that you need to do a sales pitch or have a conversation that will end in the sell, then you might be setting yourself up to not sell much at all.

The thing with a sales pitch is you’ll go into pitch mode–you’ll start to talk differently, change your energy, perhaps feel uncomfortable (as will most likely the person you’re pitching to) and you’ll feel less like you and more like a salesperson.

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The Thing about Magic

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The other night I went out for dinner with a group of people and experienced some serious magic. It wasn’t in fact the cooking (although my Pork Belly was very yummy) but proper “How the hell did he do that?!” close-up magic. The sort of magic where I was incredulously shaking my head shrieking “How is that possible?!” (yes, I was the one choosing the card that ended up in the wallet–in a zipped pocket, in a ticket case–when I had been holding the wallet in the palm of my hand AND it had my name written on it in my handwriting?!).

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Be very specific

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What’s important to you might make all the difference to you doing your Thing. But if it’s the difference between your Thing and someone else’s you need to be specific about and tell us what that is, otherwise it will get lost in ‘assumption’.

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