Rehearsing and the real thing

I’m not a good rehearser. I can ‘run through’ things, but to do an ‘as perfect’ performance without an audience I find really tough. That’s not to say I don’t prepare–and I don’t recommend you don’t either–but be OK that the ‘first time’ might be the first time.

Continue reading...

Forewarned is Forearmed

Not everything is plain sailing, so make sure you talk about the choppy waters too.

It may be that you offer a product or service where, from the get go, it’s brilliant, the result happens instantly and everyone is happy. In which case, you can stop reading now.

Or it may be (more likely) that there’s some ‘getting used to’ or a ‘learning curve’ before the good stuff happens when people buy your Thing.

Continue reading...

Using what you’ve got

When looking to create new products and services, do make sure you’re using what you’ve already got first. The same is true for marketing content and pretty much anything–until you’ve exhausted new markets and new audiences, it’s a really good idea to use what you’ve already got.

Continue reading...

I had to make a decision

1

It’s funny how—even when you think you’ve got better at seeing through hype—there are still some things that tempt you :) And there’s absolutely nothing wrong with that. I’d be the last person to ever say stop buying help for you and your business, as I absolutely believe it’s super-important to keep investing to grow BUT don’t just buy shiny things; dig through the mountain and see what you really need.

Continue reading...

The joy of spreadsheets (and other things)

Now, I am almost spluttering out my own cup of tea as I just wrote the title to this blog. Because I’ll be honest–being organised is not my Thing and it has been known for me to roll my eyes (a lot) at the mere suggestion of a spreadsheet. But when it’s something that’s important to me, I can be more organised than a clipboard-wielding matron with a ward full of patients.

Continue reading...

How to say “No” (nicely)

Your Thing isn’t for everyone. And not every ‘opportunity’ is right for you.

Sometimes you need to say “No” to prospects (sometimes for your own sanity!)… sometimes a prospect just isn’t the right fit–they might not be ready, or committed, or at the right stage of the ‘problem’ to truly benefit from your Thing.

Continue reading...