Do you slam the door shut as soon as you open it?

Marketing isn’t a one-off action. You don’t ‘do’ marketing once and then decide it’s done and either worked or didn’t. Marketing is a wave of activity—it’s consistent and ongoing. The same goes for making offers—you don’t always have a mad rush sell-out the second you open the ‘shop door’.

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Cause a Reaction

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Your marketing should cause a reaction. You should cause a reaction.

If you want people to take action you need them to react (clue is in the word ‘act’).

Now this might mean you need to have a different point of view. It might mean you have to be the person that says out loud what everyone else is only thinking. Maybe you need to step away from the crowd and start a new movement; wear something different, do something different, be something different.

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You have all the time you need

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Time is usually up there with cash when you ask your average business owner what they’d most like more of. Another hour in the day or another day in the week would be many busy business owners ideal gift. But in reality you have all the time you need.

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When Less is More

I am a bit of a stuck record on this–do LESS types of marketing but do them MORE. Trying to do every type of Marketing you can think of is going to exhaust you (and your Marketing budget, too!). Unless you have a big team of marketers working for you trying to get every single type of marketing working, or a huge budget to spend with agencies, chances are you’ll be spreading yourself too thin and not getting the impact you want to.

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If it won’t sell in ‘real life’, it won’t sell online

Online isn’t a magic pill of marketing–it can’t make a bad product into a good one just because it’s available online.

What you want to know BEFORE you do sell anything online is know that it’s in demand ‘in real life’.

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It’s BIGGER than you think!

Yes, I know that you are supposed to get ‘small’ and specific with what you do—you can’t be everything to everyone, after all. BUT sometimes you can think too small.

Now, when I say small what I really mean is ‘blinkered’—if you’re good at something and that’s what you ‘do’, it’s sometimes difficult to see everything that’s ‘around’ what you do—but that’s what your Thing is: everything!

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