Cause a Reaction

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Your marketing should cause a reaction. You should cause a reaction.

If you want people to take action you need them to react (clue is in the word ‘act’).

Now this might mean you need to have a different point of view. It might mean you have to be the person that says out loud what everyone else is only thinking. Maybe you need to step away from the crowd and start a new movement; wear something different, do something different, be something different.

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Information vs. Action

If you ask me you can never give away enough information.

I am happy to share a great deal of ‘information’ for free, because I know that for it to be effective, for it to ‘do’ what it’s shared for, it needs to be put into action.

The difference between information and action is why people buy from you. And this makes a huge difference to how you market and ‘sell’ what you do.

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Fortune favours the brave

If you want to take this quote in a literal sense—to me, it says that you’ll get paid if you ask for the sale.

And here you were thinking it was about riding into battle on your trusty steed :)

It’s an important point though. You need to sell your Thing. And that can mean being bold or brave.

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What to do when it’s not working…

First of all, we need to define ‘it’.

If ‘it’ is your Thing, then we need to make sure you’re super-clear on what you do that’s brilliant that ADDS VALUE or GETS A RESULT for people. It might be that you’ve stayed too ‘big’ with it and that’s overwhelming you. It might be that you’ve gone too ‘narrow’ with it and there’s not enough there to keep you busy/entertained. Take a look and see where you are with the size and scope of your Thing and if it’s enough to create that value and results for others.

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Be Bold! (or just move things a little!)

Sometimes it’s absolutely the right time to do something big, new and bold. Other times it makes sense to just move things a little bit. But you do need to move – onwards, upwards, sideways, longways, anyways :)

Standing still might seem like a good idea if you’re having a wobble or a panic or just not sure about something, but actually it’s very rarely the best plan. If you stand still you can’t see what’s possible, you can’t tell if something is a good idea (or not) until you try it. Keeping yourself in one place (literally or metaphorically) isn’t always a safe plan. No one wants to be a sitting duck!

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Listening

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When you’re busy doing your Thing it’s important to listen… listen to you, listen to your clients, listen to the market, listen to your body.

When you are listening you’ll do your Thing in the best way you can.

You know you are the best person to learn from…

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