Who do you Rescue?

Today I had the great privilege of seeing the Air Ambulance crew do their ‘Thing’ up close, rescuing someone from an island in Poole Harbour. Now what you do may not be as ‘matter of life and death’ as this, but to the people that NEED you it’s pretty important.

So who do you rescue?

When someone is dialing a metaphorical 999 (911/000/etc.) in their life or business do they get you on the end of the line?

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Where do you fit in?

Be clear where you ‘fit in’ to your prospect’s thought string and solution process to their problem(s).

It might be that you’re the person that they need AFTER they’ve worked with someone else. It might be that you’re the person they need FIRST or LAST with different work needing to happen after or before. And you need to tell them that. You need to make it VERY clear where you fit in as the answer to their problem.

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Go ‘Old School’

Now look, I know it’s not the ‘cool’ thing to do marketing-wise… that would be funnels and split-testing landing pages and the live videos on Facebook… BUT a good old-fashioned phone call can go a long way.

As can ‘real life’ networking.

Or what about a letter in the post?

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About your about

I’ve carried out some not-very-scientific research of About descriptions from websites and other places, and I conclude that we definitely want to hear about your Thing, but we also want to know about you

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Get wise with your whys – for stories that sell

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Stories sell.

And if you don’t like ‘selling’ try stories instead.

Obviously I am very strong proponent of the adage that people buy from people but it’s true for my business and all the business owners I work with.

Now much as you can ‘create’ a brand around who you are, what really sells you are your stories.

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I nearly cheated

You know when you procrastinate, or ‘put off’ doing your Thing? Perhaps you don’t say “Yes” to something because it might be hard or hard work, or you’re nervous. What are the opportunities you’ve missed because you cheated on yourself and took the easy way out? Or just said “No”?

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