Now, your Thing might well lend itself perfectly to you being the boss of a business. Or, it might not. It might be that the best use of your Thing is as part of someone else’s business–or in partnership with someone else (and their Thing) that adds up to a better result that you on your own. Or you can just hire a ‘boss’ to take care of business while you do your Thing.
If you realise that you’d much prefer if someone else was taking care of marketing and selling your Thing, it may well make sense to be part of a bigger business where you can just show up and do your Thing and not worry about getting clients. This may be as ‘part’ of a business (where you own part of the business) or as an associate, contractor or employee (where you get paid to do your Thing for the business).
If you know you just need your perfect ‘business other-half’ then a partnership will work well for you.
If you want to be in charge but don’t like being in charge, then hire a boss, or hire a sales person, or a marketing assistant, a project manager, online business manager or plain and simple ‘general manager’. We’re not all cut out to be in charge (and even if we are cut out for it, still doesn’t mean it’s the best role for us to have in the business!).
Play to your strengths and set up your business to benefit your clients best–give yourself the position that allows you to do your Thing the best, then fill in the other positions you need to around you (even if that means above!).
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