Procrastination, let me count the ways…

There are SO many things you can do that aren’t doing your Thing. And I’ve seen (and in many cases done) them all…

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Calm Down!

You can’t do everything. You can’t help everyone. Your Thing doesn’t solve every problem there is. You don’t need to do every kind of marketing going. You can’t be everywhere at once.

You need to calm down.

AND FOCUS…

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Different and Better

Often different leads to better. But different doesn’t always mean better. It’s up to you what makes something better.

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Ask questions. A lot of questions…

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If you’re not sure about your Thing, ask yourself these great Thing-finding questions, questions to work out your process or philosophy, questions to help you work out your best marketing, and yet more questions…

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Do it again!

Now I am the world’s worst (or best?) at coming up with new ideas.

I am always excited about the next thing. What I can do that’s new. And I always want to move forward. Keep it going. Bigger, better, bolder, brighter. But actually this can be exactly what not to do in business.

If you have something that works – keep doing it!

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Give them what they want (but make it what they need)

You should always be listening to your market and offering products and services they want. That’s common business sense. That said, sometimes you may know that what they (your market) ‘want’ is not what they ‘need’. The trick here is a to strike a balance and meet them where they are, then gently ‘steer’ them to where you know lies a better answer.

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