Business is always business

When you’re running a business, you need to think like a business owner. Yes, here I am stating the obvious again. But it’s easy to start thinking too personally, or take things to heart, or get over-excited when your business is experiencing a peak or trough. Business is always business.

Continue reading...

Why blog for your business?

So why am I blogging, and should you blog for your business? And if you are blogging, is it helping?! Blogging is something that can be a very effective part of your marketing. It’s not always sensible to blog in the ‘traditional’ sense of a diary though, as if you’re not doing anything interesting day-to-day then you might not get value from it!

Continue reading...

Really? Are you sure…?

2

Sometimes (and if you’re doing this entrepreneurial thing properly—most of the time!) you will have a ‘crazy idea’ and someone will respond with “Really? Are you sure?”

Of course you’re not sure?! But are you certain?—yes!

You can be unsure that something is going to work, unsure that it’s going to be easy, unsure it’s exactly what people will want it, but you can be absolutely certain that you’re going to do it anyway!

Continue reading...

Run past the finish line

While I have completed a few 10ks in my time, I would never put myself in the category of being an athlete. What I do know about races though is that you don’t slow down when you see the finish line—you keep on running, and if you have it in you (there’s always that little bit in reserve, right?) then actually you speed up when you see it.

And you need to do this with your business goals and your marketing too.

Continue reading...

Try, try and try again

The other day, Gary Vaynerchuk posted a great thing on Facebook which was along the lines of: “If this is your life’s work, don’t give up after 4 months”. And I’m sure you’ve read before about the ‘overnight’ success of people who have, in fact, been working away for years.

But that’s the point. If it was easy (like THAT easy) everyone would be doing it…

Continue reading...

You always have the answer (you just need to say it clearly)

There’s detail that you notice that other people don’t. There’s elements that are invisible to others that are in plain sight to you. There are steps, ideas, processes, projects that to everyone else don’t make sense or don’t even occur in their thoughts. All this is your Thing. But even though you may ‘see’ all this, if you can’t talk about it clearly then it’s going to be hard to sell

Continue reading...