What a waste! A marketing fail not to repeat

I am not saying you need to run a 24-hour business—that’s why websites were invented after all—but let us know in any advertising if you’re not going to be open and don’t waste our time. Have your opening hours for phone calls in your ad OR point us only to your website (and let us know what we can do there).

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Rehearsing and the real thing

I’m not a good rehearser. I can ‘run through’ things, but to do an ‘as perfect’ performance without an audience I find really tough. That’s not to say I don’t prepare–and I don’t recommend you don’t either–but be OK that the ‘first time’ might be the first time.

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Your radar is always on

One of the ways you know you are doing your Thing is that you realise that your ‘radar’ is always on.

Your Thing is either something you find really easy, something that really annoys you, or a combination of both those factors (as they are, in fact, 2 sides of the same coin–it’s likely something annoys you when you know how easy it is to fix it).

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Growing in business

We’re all growing all the time – in our business, in our reach, in our skills, in ourselves. But how much of this are you consciously making happen. Where’s the stretch?

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Buying a course doesn’t make it happen

Now, hands up, I’ve got a very good selection of online courses in my collection of which a fair few (OK, pretty much all of them) haven’t been totally completed. Sometimes I buy them when they’re on special as I’ll ‘need them later’ (which is sometimes true), or I buy them as it’s something I think I ‘should be doing’ (and often actually I don’t do…). That is not to say I never log in to online courses and follow the content–as I do. And sometimes I’m even a really good student–watching every class, asking questions and getting the most from the content. But the point is always that the courses themselves don’t fix anything on their own–you have to do the work.

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Where can be as important as what

Where I do my Thing is hugely important to me. And it might be for you to.

The way you know it’s important is how you feel when you’re doing your Thing in different places. If some places don’t feel right, or you don’t feel you can fully ‘do’ your Thing there, then you’re probably a ‘where’ person too.

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