As someone who has a thousand ideas a day (you might be the same?) I am never short of options when it comes to ‘how’ to do my Thing. I could write a list of never-ending hows, if I’m honest.
But as I am sure you know, trying to do everything (just like trying to market to everyone) typically gets you nothing or no one. You need to focus to get results.
Sure, you can be lucky... we can all be lucky. But I find the more I focus the luckier I get.
So what’s the one thing you can do right now to get your Thing out in the world? What’s the one offer you’re going to make? What’s the one way you’re going to do your work? What’s the one way you’re going to promote, mention, remind, refer to over and over that’s how you get results?
When you have one thing in mind when you do your marketing–have conversations, connect with your market–it sends a very focused signal that you mean business.
Now, this doesn’t always mean you only sell one thing. You have other ways of doing your Thing I know. BUT when you focus your energy and efforts on one way of doing your Thing you will get a lot more results from your marketing and sales efforts. You may sell your other things just as a matter of course but your focus isn’t on everything.
But how do you choose?
That parts easy... you simply pick something. ANY thing. It actually doesn’t matter which offer or service you pick, as long as it’s a brilliant way you do your Thing and it’s going to allow you to reach your sales target. Don’t forget that last part, by the way... no point focusing on your brilliant £10 offer when you’d need to sell a TON of them to reach your sales target and you’re not sure you can do that. Of course if you can, then carry on!
Work out what you love to offer most (hint: I’d pick something significant) and then focus ONLY on selling that. Spend all your marketing efforts on that. Have all your conversations about that. Wake up every day with a new idea of how you can share that. Work out where you can speak about that, where you can showcase that, where you can present that to the right people.
Having one thing for your Thing can get you BIG results. Focus can make your fortune. So pick one thing today and see what you can do.
Want to talk more about this?