Keep checking the end of your own nose…

Now, I know that you already know that your Thing is on the end of your nose. So yes, it’s as plain as day to everyone else, but often you look straight past it… and yet it’s the very thing that you do brilliantly and don’t always notice. And don’t think that you don’t have to keep checking the end of your nose either…

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Cause a Reaction

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Your marketing should cause a reaction. You should cause a reaction.

If you want people to take action you need them to react (clue is in the word ‘act’).

Now this might mean you need to have a different point of view. It might mean you have to be the person that says out loud what everyone else is only thinking. Maybe you need to step away from the crowd and start a new movement; wear something different, do something different, be something different.

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Looking from the other side (for easy Marketing content)

When something is your Thing you look at it from ‘your’ side–the side where you know how it works well, what to do to get the results, and usually the ‘easy way’. So when you’re putting together marketing material, you need to look from the ‘other’ side.

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Too much personality

Almost all of the time I’m a huge advocate of putting more of YOU in your business. But sometimes you can make your business SO much about you that you’re forgetting it’s actually not about you at all.

Let me explain…

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Slower is better than stopping

Today I went for my first ‘proper’ run in a long time (that’s running for the sake of running, not because I’m cutting it fine to catch my train). I’m married to a ‘proper runner’ who ‘pops out for a 10k’ 2 or 3 times a week, so it’s a little intimidating when I know my ‘run’ could be outpaced by a walk at times. But when you decide on something you want to do, it’s a good idea to just do it–any way you can.

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Listening

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When you’re busy doing your Thing it’s important to listen… listen to you, listen to your clients, listen to the market, listen to your body.

When you are listening you’ll do your Thing in the best way you can.

You know you are the best person to learn from…

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