Do you slam the door shut as soon as you open it?

Marketing isn’t a one-off action. You don’t ‘do’ marketing once and then decide it’s done and either worked or didn’t. Marketing is a wave of activity—it’s consistent and ongoing. The same goes for making offers—you don’t always have a mad rush sell-out the second you open the ‘shop door’.

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It’s like a muscle

Your Thing is like a muscle–when you use it often and ‘build it up’ it becomes more and more easy to use/do. And stronger–it definitely gets stronger.

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Dedication. It’s what you need.

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We all need to set ourselves some world records to break from time to time. Or at least some ‘personal bests’.

I have been feeling a bit under the weather the past couple of days, so my dedication of course has also waned. Then I see this article and video about Eddie Kidd still running the London Marathon (that started almost 5 weeks ago – and for most people finished the same day). He is covering a few hundred metres a day most days. Which is incredible for a severely disabled man.

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Having a bad day

We all have bad days. I don’t actually believe anyone who says they don’t. How you respond to your ‘bad day’, however, can make a massive amount of difference to you and your Thing.

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What happens when it all works perfectly?

What happens when your business is working just the way you want it to? When the right clients are coming in and paying you the right money to do the right work, right when you want them to? You do the happy dance, right?

Well, you do the happy dance if you realise that’s exactly what’s happening…

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When business gets overcomplicated

Business is this: sell something for more than it costs you to make. Rinse and Repeat. Make a profit.

But, boy, can we over complicate things (and Things).

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