Help yourself, the buffet’s open

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Someone has to go first, and being overly polite about it might mean you miss out whilst it’s hot, or at least stay hungry for a bit longer. So let’s all tuck in.

The buffet IS open and there is enough for everyone. Of course, now I am not talking about food… I am talking about the market and there being plenty of work for everyone to tuck in to. But you have to go get your food to be able to eat it.

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I don’t know (so tell me)

If you can answer questions people ask about ‘things’ or solve a problem people have, then you have a very valuable Thing. The point, of course, is to let people know that…

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Being nicely irritating

There’s something about marketing that many people don’t like. And that’s doing it too much.

There’s nothing that sends people into a bit of a panic more than when is enough enough? how many is too many times? and what if I’m being annoying?

Because you’re never going to please all of the people all of the time, doesn’t mean you can’t please some of the people some, if not most, of the time if you are talking to the right ones.

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Flying through the air (& business) with the greatest of ease (eventually)

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Get ready for an overload of metaphors. This whole blog is a giant metaphor for business as far as I see it, with lots of lessons and smaller metaphors along the way. Hold on tight (I was)!

So I need to clarify what I am going to write about… it’s about my circus skills (or lack thereof). It’s about me ‘learning’ the Trapeze.

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The Marketing Merry-Go-Round

Your marketing plan should be a nice ride that people stay on until they’re ready to get off.

You don’t decide when they get off—they do. And when they do get off they either head straight over to you and say “I’m ready—let’s go” or they say “Thanks so much for the ride” and walk away. You don’t want them jumping off and running away to escape your marketing, you don’t want them being forced off either—especially if they were enjoying the ride—and you also don’t want to suddenly change the ride into something they don’t want to be on.

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Using what you’ve got

When looking to create new products and services, do make sure you’re using what you’ve already got first. The same is true for marketing content and pretty much anything–until you’ve exhausted new markets and new audiences, it’s a really good idea to use what you’ve already got.

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