What’s on Repeat?

Is there something in your business that you do over and over and over and over again?

Maybe it’s explaining how something works to your clients? telling your story? explaining the results that are possible from working with you? a ‘piece’ of your Thing?

Maybe it’s more general than that and it’s how your business or your industry works? Maybe you’re having the same sales conversation over and over?

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Looking from the other side (for easy Marketing content)

When something is your Thing you look at it from ‘your’ side–the side where you know how it works well, what to do to get the results, and usually the ‘easy way’. So when you’re putting together marketing material, you need to look from the ‘other’ side.

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Is anybody there?

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Very often there are more people listening, reading, following, watching, and noticing you than you may realise. But too often we can worry about ‘what we see’ and not what we don’t see.

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6 ways to get more famous in 60 minutes

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Thought I’d offer you something practical you can do today (as long as you have an hour to spare).

There are lots of things you can do in an hour to get you more famous (for doing your Thing) so why not see what you can get done in an hour for you and your business.

Remember to ONLY do what is your media ‘Thing’ – only ‘do’ what is an extension of how you already like to communicate and turn this into your media (I know I go on about this when I work with someone so am not making an exception here!).

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Selling online – How we design and build ecommerce websites

Selling online can be as straightforward as adding a PayPal button to your website, but if you’re looking to manage a full catalogue you really need something more sophisticated.

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A niche is not enough

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If you really want to get noticed in your market then a niche is not enough.

Absolutely you have to have a niche, no arguments from me about that, BUT you have to let people know you’re there, in that niche, doing your Thing, and you’re the perfect person to help.

So what do you do?

You get a Fame Name, you use your PSP (Personality Selling Point) and you become a Business Celebrity.

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