I love live events and I make sure I attend business events often to learn, meet people, share ideas, get new ideas, take time out from my business, and just feed off the energy. When I'm asked why I fly off to the US to attend events or take time out of my busy schedule to attend an event in the UK even, I say that for me it's like plugging into the Matrix.
Now for those of you who've not seen the Matrix films, I'll quickly explain that the Matrix holds all experiences and knowledge that your mind can have and you can 'plug in' to it (literally in the back of your neck!) to learn new things, get more information and just 'boost' you. When you're 'in' the Matrix you are your best self (and all manner of things are possible). So hopefully now my explanation makes some sense...?
So why am I asking when was the last time YOU plugged into the Matrix? Well, for me it's always a sign that if you've not plugged in for a while, you might be getting a little too absorbed in your business. Wanting to spend time working on your business is of course important, but usually it's the time you spend THINKING about your business that's most valuable. Now I am always thinking about my business, but I find actually removing myself from my office and spending some real quality time away focusing on my business and getting ideas or an energy 'injection' is priceless.
This is why I'm often found jetting off to the US or heading to London, or traveling somewhere else to attend an event, or meet with a group - as this is my business Matrix. It's taken me a long time to acknowledge that I don't have to run my business all by myself! And that frankly my business works a LOT BETTER when I seek out other people and new ideas. I also work better when I spend time connecting, learning and growing.
Working ON your business is vital for its success. But you don't have to do it by yourself. Attending events can give you the buzz and energy you just can't muster on your own. Yes we can all do the happy dance around the office when we get a great new client or contract, but you've still got to slap your own back! :) I strongly believe it's a lot easier, and actually much more effective to spend time with other business owners who 'get' you, can support you, and can teach you if you're looking to push your business to new heights.
Now I do have an event coming up so, yes, I will mention that here (Superstar Strategies for Success - London 19-20 March) but I also just got back from an event too (in San Diego!) which is why I am all wired with the Matrix right now and extolling its virtues!
If you think all there is to be gained from an event is the content itself you need to think again. Granted, the content should be the reason you book the event, but don't forget to factor in the networking and informal Masterminding you'll get over drinks and meals with other attendees. Don't forget you'll have the time out of your office to really focus on your business that's just not achievable on a 'normal' day. You'll also boost yourself with the collective energy and buzz that only a live event can deliver.
If you really want higher success for your business, I really think you need to plug yourself into the Matrix.
It's time to take the red pill!
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