Business Celebrity interview: Brad Burton MD of 4N networking, Author, Speaker, & Action man!

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What you see is most definitely what you get with Brad Burton MD of 4N Networking and authour of the not so subtlety titled (but actually rather good) business book ‘GOYA’ (Get off Your Arse!).

Never resting on his laurels, always out there pushing it for a bigger spotlight, or a new stage (4N is now expanding globally), Brad is a great example of how when you put your mind to shining, you stand out in your market.

MP3 recording of my interview with Brad Burton – don’t miss his success tips for getting in your spotlight!

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Location Location Location (where it matters)

Apart from being one of my favourite telly shows (who doesn’t love a bit of Kirstie and Phil banter while snooping round other people’s houses?), Location Location Location is an important consideration too when working out where to sell your products and services. I’m not an expert in Retail, but I know enough to know it’s important to choose a location that works–lots of foot traffic, easy parking–that sort of thing. And location is as important when you offer a service too.

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Dedication. It’s what you need.

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We all need to set ourselves some world records to break from time to time. Or at least some ‘personal bests’.

I have been feeling a bit under the weather the past couple of days, so my dedication of course has also waned. Then I see this article and video about Eddie Kidd still running the London Marathon (that started almost 5 weeks ago – and for most people finished the same day). He is covering a few hundred metres a day most days. Which is incredible for a severely disabled man.

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Stop with the ‘How’ for now

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When you have an idea about your Thing, you might jump straight into the practical details. You might start thinking “Ohhh… How can I sell this? What products can I make? What will this look like as a talk/an event/a one-to-one session…”, and off you go with your ‘How’ now.

If you jump straight into the ‘How’, you’ll miss the details in the ‘What’ that make the difference when it comes to being noticed.

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Listening

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When you’re busy doing your Thing it’s important to listen… listen to you, listen to your clients, listen to the market, listen to your body.

When you are listening you’ll do your Thing in the best way you can.

You know you are the best person to learn from…

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I had to make a decision

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It’s funny how—even when you think you’ve got better at seeing through hype—there are still some things that tempt you :) And there’s absolutely nothing wrong with that. I’d be the last person to ever say stop buying help for you and your business, as I absolutely believe it’s super-important to keep investing to grow BUT don’t just buy shiny things; dig through the mountain and see what you really need.

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