When it all comes together

I’m good at this. Maybe you’re good at this too? Thinking you’re ‘not that good’ at things and underestimating your talent and value. But the chances are you are good, or at the very least ‘good enough’.

Today I’m going to talk about eating out, not because I’m a big foodie–although I am, but because it teaches you a lot about good marketing. My example is taken from the realm of ‘tourist restaurants’ (or at least restaurants in a tourist destination).

If you’re not sure about your Thing, ask yourself these great Thing-finding questions, questions to work out your process or philosophy, questions to help you work out your best marketing, and yet more questions…

How much does the space around us (literal or metaphorical) restrict our thinking. And how big is your space?

It sounds simple and it is, but how often do you consciously change or upgrade your environment to match your plans? Do you work outside your usual space, do you go for a walk under a huge sky or by a vast ocean and think in a bigger way?

How big is your space?

There’s something about marketing that many people don’t like. And that’s doing it too much.

There’s nothing that sends people into a bit of a panic more than when is enough enough? how many is too many times? and what if I’m being annoying?

Because you’re never going to please all of the people all of the time, doesn’t mean you can’t please some of the people some, if not most, of the time if you are talking to the right ones.

Extrovert or introvert—doing your Thing your way is always the way to go. When I talk about finding your ‘media thing’ it’s about finding the ways you love to communicate that are you sharing your message and Thing at your best. If you’re best in front of an audience go for it, but if you’re best on your own in your ‘creation cave’ go with that instead.