When it all comes together

Selling online can be as straightforward as adding a PayPal button to your website, but if you’re looking to manage a full catalogue you really need something more sophisticated.

Less is very often more when it comes to Marketing and sharing your Thing. ‘Spreading yourself too thin’ is a very likely outcome when you try and be in too many places at once, Marketing-wise. And you know this, I am sure, yet still… sometimes… shiny shiny new marketing objects come along and look oh so distracting!

I don’t mind sharing that when I get in the pool 100 seems an awful lot. A ridiculous amount in fact.

Even though I know I can do 100 lengths (I’ve done it before) my chatter will start.

“100’s a lot”, “you don’t need to do 100 today”, “today looks like a 50 day, maybe 60”, “the pool is busy, you’ll never be able to keep going”, “etc…”

We all have chatter. It’s just a question of whether or not we listen to it.

Sometimes it is up to you to go first.

There might not be an example you can follow. Your idea might be just that—YOUR idea. So you have to do it.

Often when you work out what your Thing is you look around for examples of other people doing it so you can see how it’s done, or see how you want to do it differently, to make sure you stand out.

When looking to create new products and services, do make sure you’re using what you’ve already got first. The same is true for marketing content and pretty much anything–until you’ve exhausted new markets and new audiences, it’s a really good idea to use what you’ve already got.

When you’re doing your marketing, your messages, your website copy, your ads, your talks, your landing pages, your flyers, your videos, anywhere you are talking about what you do… make sure you use the language that your clients (existing and potential) do.