When it all comes together

Sometimes it’s absolutely the right time to do something big, new and bold. Other times it makes sense to just move things a little bit. But you do need to move – onwards, upwards, sideways, longways, anyways :)

Standing still might seem like a good idea if you’re having a wobble or a panic or just not sure about something, but actually it’s very rarely the best plan. If you stand still you can’t see what’s possible, you can’t tell if something is a good idea (or not) until you try it. Keeping yourself in one place (literally or metaphorically) isn’t always a safe plan. No one wants to be a sitting duck!

If you consider that you need to do a sales pitch or have a conversation that will end in the sell, then you might be setting yourself up to not sell much at all.

The thing with a sales pitch is you’ll go into pitch mode–you’ll start to talk differently, change your energy, perhaps feel uncomfortable (as will most likely the person you’re pitching to) and you’ll feel less like you and more like a salesperson.

While I have completed a few 10ks in my time, I would never put myself in the category of being an athlete. What I do know about races though is that you don’t slow down when you see the finish line—you keep on running, and if you have it in you (there’s always that little bit in reserve, right?) then actually you speed up when you see it.

And you need to do this with your business goals and your marketing too.

Ahhh, simplicity—the nirvana that I seek for my business and life :)

And I’ll be honest… I can be super-good at making things and my Thing waaaaaaay more complicated than I need it to be if I don’t keep them in check. Maybe you do this too?

There are 2 types of niche (in the world according to me) and those are a ‘situation’ niche and a ‘trigger’ niche.

Chances are though you only know about one of them – the situation niche. And this can be where it can start to unravel…

Because it might be that a situation niche just isn’t going to work for you and your Thing and before you know it you’ll feel like you niched yourself into a corner. Been there, done that. If you’ve been told to ‘pick’ a niche I’d place a bet you went for a situation niche.

This is something I encourage when working with clients who find the concept of ‘upselling’ somewhat icky. It’s actually something I encourage even if they like selling, as for me it’s sensible and smart, and sets out your full Thing (even if then people choose to buy less of it).