Seasons greetings (all year round)

As I write this, it’s December and so there’s a very obvious seasonal feel to a lot of marketing messages everywhere I look. But it’s not just the Christmas and New Year holidays that can lend themselves nicely (sometimes too nicely!) to promotions and connected offers.

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You decide

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When it comes down to it, there is really only one person who stands between you and your Thing and that’s you.

Of course, you can get help to find your Thing—help to shape it, help to package it, and brand it, and sell it. But only YOU can decide to do it—actually go out there are do the Thing.

It’s about jumping in with both feet to do your Thing and knowing that that’s what you’re here to do. There is no “Ohh, I’ll dip a toe in”—that’s never going to convince anyone… if you’re not 100% certain, then why would anyone buy from you?

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I Get You

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I know where you are right now. You know you’re here to do something brilliant and even if you don’t know what that is yet you know you have to do it. You know you’re not doing your Thing, as it’s not easy doing what you’re doing.

You know that you have a talent for something and you ‘get’ that you’re allowed to make this your job, your work, your business. But it’s just not happening.

I get you.

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Here’s the Thing… I can’t help you

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I can only help you if YOU want help.

Yes, this seems obvious, but it’s still all-to-often that I’ll have someone ask me for help and then they won’t accept it. Sometimes the acceptance is in the form of me asking for money, but sometimes it’s actual advice I give away for FREE and yet still I get objections.

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You don’t know what you’ve got ’til it’s gone…

Quite often (mostly!) when you work out your Thing, you do that and forget everything else that came before it as if it wasn’t enough. And true—it wasn’t enough for you (hence why you kept looking ’til you found your Thing)—BUT it most certainly was enough and useful too.

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Who are you here for?

We all have our own style and attitude and approach, and I am sure you aren’t the right person for every single business or consumer who needs your Thing. You might be too loud (or too quiet), too complicated or too simple. You might be too casual or too strict, too friendly or too standoffish. What if you’re the chalk and they want the cheese? The black and they are looking for white?

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