When it all comes together

Business is this: sell something for more than it costs you to make. Rinse and Repeat. Make a profit.

But, boy, can we over complicate things (and Things).

Where I do my Thing is hugely important to me. And it might be for you to.

The way you know it’s important is how you feel when you’re doing your Thing in different places. If some places don’t feel right, or you don’t feel you can fully ‘do’ your Thing there, then you’re probably a ‘where’ person too.

Being in Business means you are transacting—buying and selling—so please don’t be surprised about this :) There WILL be numbers involved.

If you want to make money doing your Thing then you need to run it as a business. And that means selling—with invoices and cash flow and everything!

When did you last check the pulse of your business?

Do you sell you? Of course you do, you’re a business celebrity!

But are you only selling you – your time – and nothing more? That’s not good – as you’re putting a limit on what you can do and who you can reach, not to mention a limit on your income.

I enjoy walking, I also like to drive, I love taking the train and if it means I’m going on holiday somewhere amazing I can tolerate a long-haul flight. These are all different vehicles that suit me at different times for different reasons.

You will also like to travel in certain ways.

Just like you’ll like to market and stand out like a business celebrity in YOUR way too.

Your marketing vehicle MUST be one you want to drive or ride in.

Much as I would love them to request raw veg and seeds, sometimes the small people want cake. And, specifically, last weekend they wanted brownies. So I of course had to oblige (nothing to do with me wanting to eat any, of course **coughs**). I don’t have a go-to brownie recipe in my head so I dug out my cookbooks–which are a rather eclectic selection I have to admit–and compared recipes.