Well, what a surprise… customers like good service! and they aren’t always bothered about price

Now, you may be thinking that, in these price conscious times, that having the best (lowest) price is all it takes to get customers. But, in many instances, this is just not true… in fact, pricing is less important than good experiences and service. That’s pretty vital to remember in business, whatever you are selling…

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Why not now?

I often issue a challenge to my clients. It goes something like this… “that sounds good—so why don’t you do it now?”

Yes of course you can plan and over plan and do it ‘perfectly’ in a few weeks (ahem, months) time, but you could also do it now.

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Well, that didn’t work…

You’d think I have this Thing all figured out, right? Well, most of the time I do and then sometimes some-thing comes along and I get a big smack round the chops to remind me I MUST do it my way!

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Go ‘Old School’

Now look, I know it’s not the ‘cool’ thing to do marketing-wise… that would be funnels and split-testing landing pages and the live videos on Facebook… BUT a good old-fashioned phone call can go a long way.

As can ‘real life’ networking.

Or what about a letter in the post?

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Sometimes you just need a lot of Post-its

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I love Post-it notes. I’ve recovered from my over-affection (I used to barely be able to see my monitor for the Post-its stuck all around the outside when I worked in an office!), but I still find them super-useful for the right job (just less of them in my sight line).

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What I know about flow

I would love to tell you that I wake up in ‘full flow’ every single day and do my Thing with no distractions, interruptions or procrastination on my part. I would love to tell you that–except, of course, it’s not true.

What is true is that I know what to do, or at least what usually ‘helps’, to shift me into flow mode. It’s not always the same set of actions, but there are a few things I can choose from.

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