I am a bit of a stuck record on this–do LESS types of marketing but do them MORE. Trying to do every type of Marketing you can think of is going to exhaust you (and your Marketing budget, too!). Unless you have a big team of marketers working for you trying to get every single type of marketing working, or a huge budget to spend with agencies, chances are you’ll be spreading yourself too thin and not getting the impact you want to.
Here’s the thing–there are SO many different ways to market your Thing, the first thing you want to do (if it’s you that’s responsible for the marketing energetically and practically) is find the best way you like to market. Put simply this is working out how you already best like to communicate–write, speak, draw–you get the idea! Then you work out which of these is going to work best for your audience (no point writing if they don’t read anything!). Then when you find that middle-of-the-Venn-diagram point where how you like to communicate overlaps with how your ideal clients like to be communicated to, that’s where you do your Marketing.
And don’t try and ‘do it all’ either–I’d stick to 3-5 ‘ways’ of marketing and get good at them. And do them consistently, too. Marketing isn’t as good as a one-hit wonder, it needs to be consistent and constant.
This is what I call finding your ‘Media Thing’ and it’s a much better (and less exhausting!) way to do your Marketing than trying to do everything.
Less is more when you do the right marketing for you and your market.
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