Wonderful things happen when you believe in your Thing

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No, I don’t have a magic wand that I am going to wave all Fairy Godmother like in your direction and shower you with sparkly dust to make wonderful things happen. Because I don’t need to.

There is a big difference, however, between knowing what your Thing is, doing it, and BELIEVE-ing in it.

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When it’s about you and when it’s about them

When you need to get noticed for your Thing, this is when it’s about you. You need to tell your story and explain your ‘Why’ so that the people who need you and your Thing can find you.

But you also need to make it about them.

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The Joy of Small

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Being small is a very good thing when it comes to doing your Thing.

If your business is just you then you’ve only got yourself to consult when it comes to decisions. There’s a lot to be said for that (if you can make a decision, of course!).

Some of my client’s have ‘Things’ that help bigger organisations communicate better, and be more effective in their meetings which tells you what it’s like when you get big. It’s easy to be effective when it’s just you. So don’t do yourself a disservice and discuss things over and over in your head—just decide and do.

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Don’t DIY if it’s not your Thing

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Don’t DIY if it’s not your Thing. Not only will you be too busy doing ‘stuff’ that you won’t have time to do your Thing as much, but you’ll be using up valuable headspace even thinking about it (while not even doing it!).

Get in an expert, someone who’s Thing it is, and stop doing stuff just because you can.

Your mission is to do your Thing, not get busy with DIY that’s not making a difference.

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This isn’t it

What your Thing isn’t is as important as what it is. Sometimes it’s expected that when you’re good at something you’re good at ALL of it. Take Marketing (for an example close to my heart!): I LOVE ideas, strategy, plans, visions, creative concepts, copy and the communication side of Marketing. Do I love the stats, […]

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Ask questions. A lot of questions…

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If you’re not sure about your Thing, ask yourself these great Thing-finding questions, questions to work out your process or philosophy, questions to help you work out your best marketing, and yet more questions…

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