Blending and Boundaries

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I used to be pretty proud of my multitasking talents. I was one of those “Yeah, I’m a girl and I can do EVERYTHING at once and won’t be told I can’t, either” types. Now, while I still can do a lot of things, I’ve learnt that I am MUCH better at them when they are done one at a time. Apart from singing loudly and driving (I can still multitask that no problem–much to the embarrassment of my small people) I get ‘jobs’ done one at a time.

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When you know you’re in flow…

Yes, this is a slightly ‘woo woo’ post as it’s all about ‘flow’. And if you don’t do ‘woo woo’, let’s call it ‘getting in the zone’ :)

But you know what I’m talking about right? When it’s all working, it’s just going the way you want it to… there are no bumps in the road, there are no objections, no ‘problems’—in fact, you’re on a roll. Yeah, we love that. And it makes our business flow better too.

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The 3 Stages of Selling

For me there are 3 stages to ‘selling’. Now, don’t think I am about to launch into a “How to close in 3 easy steps” guide here–so not my Thing when it comes to sales. What I am talking about instead is the 3 stages people (by people, I mean ‘prospects’ if we’re doing sales speak) go through when they are buying.

Or, at least, this is how I see it…

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What happens when it all works perfectly?

What happens when your business is working just the way you want it to? When the right clients are coming in and paying you the right money to do the right work, right when you want them to? You do the happy dance, right?

Well, you do the happy dance if you realise that’s exactly what’s happening…

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And the secret ingredient is…

Belief.

Honestly, this is what makes the difference.

Yes, having great, compelling copy will help. Yes, having a clear offer and packages that show what’s possible works. It’s important you say clearly what it is you can do for people. It’s also important that you have a way for people to try you out, or connect with you. But above everything is belief.

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Is this really me?

Do you ever do something or write something or have a meeting about a project and think ‘is this really me?’.

There are lots of things you CAN do but not necessarily all of them ARE you.

When you are really being you, you are being brilliant.

And you are being brilliant with ease and grace and fun.

If you have that sinking feeling when you look at some copy or design or a proposal that is ‘from’ you and it’s just not feeling right, then heads up – it’s not really you.

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