I'm not even going to pretend for one moment that I have this totally sussed. I am definitely a simple work in progress. BUT what I do know is that every time I make something simpler in my business it works better.
When you can explain what you do in one sentence (not ten) it makes it a lot easier to have conversations about your Thing.
When you have just one or two ways to work with you (not twenty-two) it makes it much easier for people to buy your Thing.
When you stick to a handful of ways to market your Thing (my advice is always to start with 3 and get them consistently working) you are in a much better place to know what works, what doesn't, and where to take it from there.
When you have one message that you repeat over and over (OK, you can change it slightly but keep the meaning the same) then you will find your place in the market simply shows up.
When you 'stand for' the same Thing time and again it's simple for people to share you–tell others what it is you do and how you do it.
When you have systems that work, processes your team can follow (or you if it's just you) each part of your business gets simpler.
When your brand is simple and perfectly reflects you it works better.
When you get your 'best stuff' in the window of your business you make it simpler to show-off what you offer.
There are so many ways you can simplify your Thing and your business, and as long as you don't get rid of your Thing in the process (which is simply silly) then I'll wager you'll have a better business on your hands as a result.
NOTE: It's all very well talking about simplifying but if you're in a 'can't see the wood for the trees' situation you may start chopping down the wrong trees. So be smart: get advice, look at what's working already and start with the dead wood... and then see what's left!
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