Information vs. Action

If you ask me you can never give away enough information.

I am happy to share a great deal of ‘information’ for free, because I know that for it to be effective, for it to ‘do’ what it’s shared for, it needs to be put into action.

The difference between information and action is why people buy from you. And this makes a huge difference to how you market and ‘sell’ what you do.

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A niche is not enough

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If you really want to get noticed in your market then a niche is not enough.

Absolutely you have to have a niche, no arguments from me about that, BUT you have to let people know you’re there, in that niche, doing your Thing, and you’re the perfect person to help.

So what do you do?

You get a Fame Name, you use your PSP (Personality Selling Point) and you become a Business Celebrity.

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What to do when you’re brilliant at sales but you forgot something…

The thing I am saying you might have forgotten is your marketing.

This happens more than you think–you have a brilliant product or service, and you’re also brilliant at selling… the step you can sometimes miss out is marketing.

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When clarity is everything

I get like this–when I can’t ‘see’ clearly, I stall. Sometimes it’s what to do next, sometimes it’s a name of programme, or a venue, or a price, or a marketing message. It could be big barrier or it could be a small stumbling block, but if I can’t see clearly ‘what’ or ‘how’, I can get stuck.

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7 things to do this week to improve your Thing

You can do them all today, or one a day for a week. Or you might just choose one or two of them for now.

But here are 7 things you can do to improve your Thing. And we’ll all be thankful you did too.

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Using what you’ve got

When looking to create new products and services, do make sure you’re using what you’ve already got first. The same is true for marketing content and pretty much anything–until you’ve exhausted new markets and new audiences, it’s a really good idea to use what you’ve already got.

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