Conversations are key

I am a legend at starting up conversations. It’s another part of my Thing. I’d forgotten how good I am at this until I helped a client out recently on their exhibition stand.

My advice is to have conversations even when you don’t know where they’ll end up. Worse case: you’ll have a pleasant chat, best case: you might have a new customer.

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Taking the chances

I’d like to be able to tell you that everything that happens in business is all very organised and proper and happens as part of a process. And it does—most of the time. But sometimes you have to take chances and see opportunities for what they really are. And sometimes they won’t make perfect sense but you just know they are what you have to do.

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Sometimes it looks like an eggbox

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I always say your Thing is the ‘gift’ that you wrap up and give out to people who need it. This gift might be a result, a feeling, a transformation, a product, a service, a widget, a gadget, and emotion, a turnaround, I don’t know what it is but I know it’s your Thing thing.

And sometimes that box you put it in might look more like an eggbox than a perfectly straight-sided giftbox.

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33 ways to get Famous

Everyone loves a list, right? So, here’s one you can use as inspiration for your next marketing idea to try out.

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What are you waiting for?

I ask this question a lot.

I ask myself, I ask my clients, and I ask (in my head!) this on behalf of people I see who are stuck, or afraid, or unsure. The reason I ask this question a lot is that sometimes there isn’t actually a ‘good’ reason to wait. There may well be an excuse (or lots of excuses) but very often, when it really comes down to it, there isn’t actually a real reason.

So what are you waiting for?

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Ask questions. A lot of questions…

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If you’re not sure about your Thing, ask yourself these great Thing-finding questions, questions to work out your process or philosophy, questions to help you work out your best marketing, and yet more questions…

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