Is this really me?

Do you ever do something or write something or have a meeting about a project and think ‘is this really me?’.

There are lots of things you CAN do but not necessarily all of them ARE you.

When you are really being you, you are being brilliant.

And you are being brilliant with ease and grace and fun.

If you have that sinking feeling when you look at some copy or design or a proposal that is ‘from’ you and it’s just not feeling right, then heads up – it’s not really you.

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Are you on Holiday?

Are you in that relaxed place just seeing what comes along, not doing anything too energetic i.e. are you in ‘holiday mode’ with your business?

There is nothing wrong with taking it easy (I am not saying don’t relax!) but what I suggest is that like any good holiday you put some planning time in beforehand to pick the best time, place, location to get the MOST from it… I know I relax more when I’m where I want to be!

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Do you really need someone else?

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Your Thing is on the end of your nose. And the thing about your Thing being on the end of your nose, is that you can’t see the end of your OWN nose. You need someone else to tell you what’s on the end of your own nose (or a mirror). And this is why I have a coach and a mentor. I ‘know’ what I want to do with my business, and where I want to take it and usually I have an answer to how to do that… doesn’t mean I can see the wood for the trees and know clearly my next steps!

Having someone else can make you doing your Thing so much easier, bigger, better, quicker, profitable and more.

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Step back and sell the benefits

Transformations are what sell what you do. Features need to be listed of course, but it’s the results that count.

Typically we buy results – the transformation – more than we buy ‘what it is’.

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What a waste! A marketing fail not to repeat

I am not saying you need to run a 24-hour business—that’s why websites were invented after all—but let us know in any advertising if you’re not going to be open and don’t waste our time. Have your opening hours for phone calls in your ad OR point us only to your website (and let us know what we can do there).

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All systems go

Make your systems work for you and you’ll be able to do your Thing so much better…

I can’t promise it will be fun setting them up (unless that IS your Thing) but you’ll have a more spacious business afterwards which means more time to do your Thing—which is always the aim!

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