The magic online customers

1

Now, I am not saying you can’t find customers online (you can, of course) but, depending on your Thing and your business model, you don’t need to think this is the **only** place you can find some ideal clients.

Continue reading...

Streamlining for Success

4

Streamlining has been on my mind these past few days.

You know when someone says something, or you read something and then you SEE IT EVERYWHERE.

Yeah, that’s me this week and streamlining, de-cluttering, making things simple and more elegant.

I’m going to share why it’s so important and why you should think about (and do it!) as much as you can.

Continue reading...

It won’t always work

4

Making mistakes doesn’t mean you aren’t doing your Thing, or that you don’t have a great business. It just means you tried something and it didn’t work. That is all.

Now it might be that you chose the wrong time, the wrong offer, the wrong price, the wrong message, the wrong media, the wrong delivery method, the wrong title, …who knows? It might just have been the wrong day!

It doesn’t mean what you are doing is wrong. It just means something in the variable of what you did wasn’t right (and when I say right I mean right for your market—your ideal clients).

Continue reading...

Marketing is for life… not just for Christmas

You might be forgiven for thinking that some people only market their Thing on special occasions like Christmas as that’s when you hear from them for the first time in ages. They may pop up with alarming regularity at seasonal events and then fade away in between. But consistency is the key—show up every week, regardless of the season.

Continue reading...

Always be ideal in what you say

What I want to remind you to do is always focus your messages, your marketing and any communications you have about your Thing squarely aimed at your ideal clients.

Continue reading...

I don’t know (so tell me)

If you can answer questions people ask about ‘things’ or solve a problem people have, then you have a very valuable Thing. The point, of course, is to let people know that…

Continue reading...