Calm Down!

You can’t do everything. You can’t help everyone. Your Thing doesn’t solve every problem there is. You don’t need to do every kind of marketing going. You can’t be everywhere at once.

You need to calm down.

AND FOCUS…

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Even the best hairdresser…

…can’t cut the back of their own head.

And if you are a hairdresser and you want your hair cut, I’m thinking you’d want to go find someone ‘just like you’ to cut it, right? So the same principle applies when you’re looking for help with your business or marketing: ask someone who is as brilliant as you (including myself in this now!).

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About your about

I’ve carried out some not-very-scientific research of About descriptions from websites and other places, and I conclude that we definitely want to hear about your Thing, but we also want to know about you

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Do you really need someone else?

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Your Thing is on the end of your nose. And the thing about your Thing being on the end of your nose, is that you can’t see the end of your OWN nose. You need someone else to tell you what’s on the end of your own nose (or a mirror). And this is why I have a coach and a mentor. I ‘know’ what I want to do with my business, and where I want to take it and usually I have an answer to how to do that… doesn’t mean I can see the wood for the trees and know clearly my next steps!

Having someone else can make you doing your Thing so much easier, bigger, better, quicker, profitable and more.

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Tell people what to do!

Sometimes you need to s-p-e-l-l it out to your clients and prospects what you want them to do. Now of course I don’t mean this in a shout-out-instruction-like-a-sergeant-major type way (!), but in a ‘make it nice and easy and clear what to do next so you are gently corralling people in the right direction’.

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Procrastination, let me count the ways…

There are SO many things you can do that aren’t doing your Thing. And I’ve seen (and in many cases done) them all…

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