Look out the window…

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Looking out the window gives you time to think and ponder. I use it productively to come up with ideas and solutions. For me sometimes thinking too hard about something doesn’t give the best solution. A watched pot never boils and all that :)

If you spend a lot of your time being busy you will miss your best ideas. You will be too busy looking ahead that you may miss what is right in front of you.

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Even the best hairdresser…

…can’t cut the back of their own head.

And if you are a hairdresser and you want your hair cut, I’m thinking you’d want to go find someone ‘just like you’ to cut it, right? So the same principle applies when you’re looking for help with your business or marketing: ask someone who is as brilliant as you (including myself in this now!).

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We all do it differently

One of the things I love about social media is the insight it gives you into how other people do their Thing and live their life (not technically snooping if people are sharing, right?). Now of course some of this many be manufactured (or at least tidied up–I’m not going to be posting a photo of me when I’ve just woken up any time soon for example–I’ll spare you the fright!), BUT for those of us who share just how we are (most of the time!) it’s a great way to see the differences in us all.

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What to do when you’re brilliant at sales but you forgot something…

The thing I am saying you might have forgotten is your marketing.

This happens more than you think–you have a brilliant product or service, and you’re also brilliant at selling… the step you can sometimes miss out is marketing.

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Are you special? Can you explain your uniqueness?

I was reminded again at the weekend (I am being Masterminded by Jonathan Jay) how important is it to be unique in business. We were talking about USPs, and why a business owner must know what their USP is before they can market their business with success.

USP stands for Unique Selling Point, or Unique Sales Proposition. I was reminded how hard it is to define these — to really make them totally unique.

It is quite easy to come up with a USP only to realise under scrutiny that it’s not, in fact, unique and could easily be applied to other businesses. So it was good to have the Mastermind group of business owners challenging each other to be unique.

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Thing first, niche second

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Now I know a niche is as important as the next marketing/sales/business guru but there is an order to these things that may well be the difference between driving yourself mad and your sanity (and success).

For me the ‘right’ order is Thing first and Niche second.

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