Your Thing is not just ‘what’ you know and do, but how you do it and for whom. Which almost always means you are not here for everyone.
We all have our own style and attitude and approach, and I am sure you aren’t the right person for every single business or consumer who needs your Thing. You might be too loud (or too quiet), too complicated or too simple. You might be too casual or too strict, too friendly or too standoffish. What if you’re the chalk and they want the cheese? The black and they are looking for white?
It doesn’t matter–you are who you are.
It’s funny how we think we need to ‘put on a show’ and then later on we can reveal the real us (or not at all in some cases–always keeping our ‘work face’ on). Frankly, I don’t have time for being anyone other than me and I suggest you don’t too. That’s the whole point of doing your Thing–it’s YOUR Thing and it’s all the uniqueness of you in it that makes the difference.
Because at some point you have to show up as you–whether that’s in your writing, your ideas, your values that shape the business or literally in person with clients and customers. And you will be doing your Thing best if you can be 100% you. After all, that’s what’s made you different in the first place!
So the next time you find yourself ‘toning it down’ or ‘making it more professional’ or ‘fitting in with expectations’, I suggest you stop. Everything in your business is your decision–from the hours you work and the business is ‘open’ to what you wear, say and how you do it. It might not suit everyone but then you don’t really want to work with ‘everyone’ do you? Surely you only want to work with the people that get and value your Thing so much they don’t even blink at how you do it differently, they just know that’s how you do it, AND that’s what they want.
It’s not about being arrogant–instead just confident in your ‘own way’ and knowing that it will be the ‘right way’ for some people (and not for others). Be you, and your market (who want what you do the way you do it) will appreciate you all the more for it.
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