Un-learning is the best learning

I have been doing a lot of un-learning recently. Or, to put it another way, learning to do things NOT the way I had been doing them (for a long time!). Which is the best learning I think. Although hard…very hard!

What I wanted to write about today is un-learning. The picking apart of what you do now and making it better. And I wanted to talk about how uncomfortable that is!

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Thinking and Doing

Two very different things…

Especially when it comes to your Thing.

Although in my experience you can’t do one (well) without the other.

The trick of course is to do them in the right order :)

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5 things to do today to tell more people about your Thing

Tell more people about your Thing with 5 easy ‘do them today’ actions. Often a small tweak to something you already do can make a difference.

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Getting your ‘business head’ on (and why you need to keep it on!)

This morning I visited my friend Nicola, who’s just started running her own business (she’s my hairdresser), and it was great to hear that she’s already got her ‘business head’ on, and is busy working out how she’s going to start differentiating and improving her salon.

She’s taken over an existing business, and this of course can have its upsides and downsides — the upsides being that she is making money from day one (quite useful!), but the downside being that there isn’t a blank page to start from to do everything your way from the outset.

But here’s some things that we talked about that made me confident that the salon is only going to get better and more profitable…

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Doing a U-turn

Sometimes it’s going to make perfect sense to do a U-turn, or a right turn, or a sideways step, or any kind of change in direction that makes sense for you. But with such a big change can come hesitation, resistance or downright refusal to budge.

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Cause a Reaction

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Your marketing should cause a reaction. You should cause a reaction.

If you want people to take action you need them to react (clue is in the word ‘act’).

Now this might mean you need to have a different point of view. It might mean you have to be the person that says out loud what everyone else is only thinking. Maybe you need to step away from the crowd and start a new movement; wear something different, do something different, be something different.

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