You don’t know what you’ve got ’til it’s gone…

Quite often (mostly!) when you work out your Thing, you do that and forget everything else that came before it as if it wasn’t enough. And true—it wasn’t enough for you (hence why you kept looking ’til you found your Thing)—BUT it most certainly was enough and useful too.

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Where can be as important as what

Where I do my Thing is hugely important to me. And it might be for you to.

The way you know it’s important is how you feel when you’re doing your Thing in different places. If some places don’t feel right, or you don’t feel you can fully ‘do’ your Thing there, then you’re probably a ‘where’ person too.

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Do you slam the door shut as soon as you open it?

Marketing isn’t a one-off action. You don’t ‘do’ marketing once and then decide it’s done and either worked or didn’t. Marketing is a wave of activity—it’s consistent and ongoing. The same goes for making offers—you don’t always have a mad rush sell-out the second you open the ‘shop door’.

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Customers are always right (except when they’re wrong)

The adage is the customer is always right and yes, they are always right in that it’s their decision to buy or not to buy, BUT they might not always ‘be right’ about what they need to buy.

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Are you lucky?

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Don’t believe that everything you see and hear is because someone is ‘lucky’. There’s that famous saying “The more I practice, the luckier I get.” With practice and work you get luckier. I know I do. This is how you get successful at business. It’s not a magic trick.

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When did you last plug in to the Matrix?

I love live events and I make sure I attend business events often to learn, meet people, share ideas, get new ideas, take time out from my business, and just feed off the energy. When I’m asked why I fly off to the US to attend events or take time out of my busy schedule to attend an event in the UK even, I say that for me it’s like plugging into the Matrix.

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